Ginsters takes a bigger bite of UK snacking market
Growing its snacking portfolio from scotch eggs, mini pork pies and cocktail sausages, Ginsters has launched bitesize versions of its much-loved savoury pastry products: the Cornish pasty (4-pack, 8-pack) and sausage roll (5-pack, 10-pack). The bitesize versions are great to snack on straight from the fridge or keep you going in-between meals.
The larger (8 Cornish Pasties and 10 Sausage Rolls) packs are available in Morrisons nationwide, the smaller Bitesize range (4 Cornish Pasties and 5 Sausage Rolls) provides an on the go snack when out and about in impulse outlets nationwide.
The larger cartons are a staple fridge-filler, designed to tap into the consumer demand for snacking and sharing at home. The cartons close easily to form a snack that can be stored for another snacking occasion – a big motivator for consumers when at home. The smaller cartons allow convenience retailers to increase their on-the-go offering. Both sizes meet the growing demand for properly filled, full of flavour snacks.
Made from 100% British pork with Ginsters’ distinctive flavour, Ginsters Bitesize Sausage Rolls are generously filled and available in five-packs (RRP £1.99, 200g) and ten-packs (RRP £3.00, 400g).