Ginsters takes a bigger bite of UK snacking market

Ginsters of Cornwall, is taking another bite out of the UK’s growing snack market with an expanded Bitesize range – available in four different sizes.

Growing its snacking portfolio from scotch eggs, mini pork pies and cocktail sausages, Ginsters has launched bitesize versions of its much-loved savoury pastry products: the Cornish pasty (4-pack, 8-pack) and sausage roll (5-pack, 10-pack).  The bitesize versions are great to snack on straight from the fridge or keep you going in-between meals.

The larger (8 Cornish Pasties and 10 Sausage Rolls) packs are available in Morrisons nationwide, the smaller Bitesize range (4 Cornish Pasties and 5 Sausage Rolls) provides an on the go snack when out and about in impulse outlets nationwide.  

The larger cartons are a staple fridge-filler, designed to tap into the consumer demand for snacking and sharing at home. The cartons close easily to form a snack that can be stored for another snacking occasion – a big motivator for consumers when at home. The smaller cartons allow convenience retailers to increase their on-the-go offering. Both sizes meet the growing demand for properly filled, full of flavour snacks.

Made from 100% British pork with Ginsters’ distinctive flavour, Ginsters Bitesize Sausage Rolls are generously filled and available in five-packs (RRP £1.99, 200g) and ten-packs (RRP £3.00, 400g).

Author: kimbarnard

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