In-store bakery specialist Aryzta Food Solutions is tapping into the trend for indulgent seasonal treats with the devilishly decadent new Otis Halloween Muffin.

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The latest addition to the Otis range – available from 18th September – features a rich, chocolate muffin with a frightfully smooth vanilla cream, topped with a fun pumpkin-shaped decoration; all wrapped in a colourful Halloween-themed case, that’s sure to appeal to bakery fans hell bent on a sugary fix.


With an RRP of £1, the product is supplied frozen for thaw and serve, in case sizes of 30.


“Halloween is fast-becoming a major seasonal occasion for retailers, with demand for Halloween-themed treats on the rise,” says Paul Whitely, Head of Marketing at Aryzta Food Solutions.


“It’s the perfect excuse for consumers to celebrate, with young consumers proving key to its success; research shows that millennials who grew up celebrating Halloween are buying more items and spending more on average than other generations. *


“Our new Otis Halloween Muffin taps into this demand, with a treat that can be enjoyed by shoppers young and old. It’s sure to attract hordes of shoppers to the bakery fixture this autumn!”


Retailers are advised to utilise POS provided including posters and shelf barkers, to drive sales of this ghoulishly good limited edition that’s sure to be a hit.



*Mintel Seasonal Shopping (Autumn/Winter) – UK – April 2016

Author: kimbarnard

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