GENERATE FRIGHTFULLY GOOD SALES WITH THE OTIS HALLOWEEN MUFFIN

Iconic American sweet bakery brand Otis is getting into the spirit of Halloween this Autumn, with the devilishly delicious limited edition Otis Halloween Muffin.

Available from September – The Otis Halloween Muffin features a rich, chocolate muffin with a frightfully smooth vanilla cream, topped with a fun pumpkin-shaped decoration; all wrapped in a colourful Halloween-themed case, that’s sure to appeal to bakery fans hell bent on a sugary fix.

 

With an RSP of £1.49 the product is supplied frozen for thaw and serve, in case sizes of 30.

 

“The British passion for Halloween has been steadily growing over the years and it now represents an unmissable sales opportunity and a major seasonal occasion for retailers,” says Paul Maxwell, Marketing Manager at ARYZTA Food Solutions UK. “The biggest spend at Halloween is on confectionery, with fun and affordability being the key sales drivers*1.

“Back by popular demand from both retailers and shoppers, our limited edition Otis Halloween Muffin taps into this demand for indulgent seasonal treats that can be enjoyed by shoppers of all ages. Retailers can generate spooktacular sales of the Muffin as part of an incremental deal; meaning there’s plenty of opportunity to maximise sales from in-store bakery this Halloween season.”

 

Otis is one of a family of brands from ARYZTA Food Solutions, the in-store bakery specialists, offering American baked treats; including cookies, doughnuts and muffins, served from a range of in store display solutions.

Retailers interested in more information should phone 01698 844 884 or retail.ordersGB@aryzta.com.

 

 

Sources:

*1 Mintel – Seasonal Shopping – October 2018

 

Author: kimbarnard

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