GALAXY® HEATS UP HOT CHOCOLATE RANGE
Mars Chocolate Drinks and Treats is launching two new products into the hot chocolate category – Galaxy® Mocha Latte and Galaxy®Thick Hot Chocolate.
Galaxy® Mocha Latte boasts the ideal combination of chocolate pieces and coffee with the recognisable taste of deliciously smooth Galaxy®chocolate.
While Galaxy®Thick Hot Chocolate creates an extra thick and creamy chocolate drink that does not compromise on the famous taste of Galaxy®chocolate.
Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: “Traditionalists will love Galaxy® Thick Hot Chocolate, while more adventurous consumers will get to try something completely new and different with Galaxy® Mocha Latte.
“Galaxy® Mocha Latte sees the first coffee variant to be added to our hot chocolate range, offering consumers something new and innovative. With the combination of strong brands and eye catching packaging, we hope to drive category growth even further and maximise sales.”
The hot chocolate category is worth £87 million and instant hot chocolate accounts for nearly 50% of the market*. Galaxy® Instant Hot Chocolate is a well-established category favourite, while these new products show the brand’s continued commitment to injecting new and innovative products into the category.
Galaxy® Mocha Latte (280g) is available now. RRP £3.00.
Galaxy® Thick Hot Chocolate (300g) is available now. RRP £2.79.