HARIBO has introduced a Fruitilicious twist to its iconic, award winning ‘Kids’ Voices’ campaign, which will air for the first time this week (Monday 9th April).

 Fruitilicious FINAL

Showcasing Fruitilicious, HARIBO’s new fruity flavoured treat which delivers 30% less sugar¹, the 30-second ‘Kids’ Voices’ advert builds on the emotional promise of the HARIBO brand – to “Bring out the Child Inside”.


The advert focuses on a small group in a lift as they share this new treat and its ‘deliciousness’, which awakens their inner child, resulting in them speaking with kids’ voices to describe the product.


As an unexpected twist it’s the youngster in the group that showcases the products sugar reduced credentials and introduces a kid with an adult’s voice for the very first time!


Hayley Nixon Marketing Manager at HARIBO UK comments: “We know that fans of the brand are eagerly anticipating the next instalment of our ‘Kids’ Voices’ creative and they won’t be disappointed, especially with our new twist! Just like the taste and texture of our new sugar reduced Fruitilicious, this advert is just what you would expect from the HARIBO brand.”


Developed by creative agency and film production company Quiet Storm, ‘Lift’ joins a line-up of popular HARIBO adverts that showcase adults with kids’ voices. Previous creative saw ‘Boardroom’ ranked number one in Nielsen’s ‘Top 30 Most Impactful Ads’.


Tanya Faulkner, Managing Director at Quiet Storm said: “Our new film takes place in a lift, one of the most mundane of situations where people rarely want to engage, and shows perfectly how ‘HARIBO Brings out the Child Inside.’ After enjoying HARIBO Fruitilicious each character lets out their happy, playful, even silly side.”


On air for nine weeks from 9th April, ‘Lift’ forms part of a multi-million-pound campaign by the UK’s leading confectionery brand.


For further details about the HARIBO brand please visit

Author: kimbarnard

Share This Post On