Froneri Adds Green & Black’s to Brand Portfolio
Froneri, the UK’s second largest ice cream manufacturer, is further strengthening its wide-ranging and well-known portfolio of ice cream brands with the addition of Green & Black’s organic ice cream.
The Green and Black’s brand is known as the ultimate, authentic premium chocolate brand in the UK.
Froneri will now produce all ice cream under the Green & Black’s brand and is celebrating the new partnership by bringing three new variations to the market, all focusing on premium, indulgent flavourings.
The new additions to the range will seek to establish the brand as the leader in super premium ice cream and occupy a gap in the market for a premium brand whose organic credentials give it an even higher level of luxury. Super premium branded ice cream continues to contribute significant growth to the category, growing by 10.7% last year.
The three new flavours will be available alongside the existing Vanilla, Vanilla Caramel Nut and Chocolate 500ml tubs.
- GREEN & BLACKS ORGANIC SALTED CARAMEL: Indulgent salted caramel ice cream with a generous swirl of rich salted caramel sauce and delicate flakes of Anglesey Sea Salt
- GREEN & BLACKS ORGANIC CHOCOLATE & GINGER: Fruity ginger mixed with intense dark chocolate ice cream
- GREEN & BLACKS ORGANIC CHOCOLATE AND SALTED CARAMEL: A combination of intense dark chocolate with indulgent salted caramel made from the finest organic cream
Charlotte Hambling, Head of UK Marketing for Froneri, said: “We are proud to be adding another fantastic brand to our premium tubs range that already includes some of the most-loved and well-known household names from Mondelez. Green & Black’s organic ice cream is the perfect choice for those looking for the ultimate indulgent ice cream as every tub is made with passion, time, care and the finest organic ingredients, delivering a distinctive taste.
“Green & Black’s has a unique opportunity in the sector as its mix of high quality flavours and ingredients as well as its organic credentials make it a perfect choice for foodies who are looking for a treat of the finest quality.”
Froneri will be supporting the launch the Green & Black’s ice cream throughout 2018 with a new marketing campaign. The brand will be supported with advertising across print, digital, social media and instore activation. Activity will be focused around key occasions for the brand including Valentine’s Day and Easter.
Brandt Maybury, Taste Specialist for Green & Blacks, said: “We are delighted to be working with Froneri who have a fantastic reputation for producing some of the best ice cream products on the market. Their understanding of quality, great taste and flavours is the perfect choice for upholding Green & Black’s reputation as the ultimate in premium luxury.”
The three new 500ml tub additions to the Green & Black’s Organic ice cream range alongside the existing Green & Black’s Vanilla, Vanilla Caramel Nut and Chocolate variants will be available on shelf at the end of January.
In addition to the 500ml pots, Green & Black’s will also be available in 120ml mini pots in Chocolate and Vanilla.
 Nielsen 52wks to 02.12.17