Fri-Jado Uk launches MD Eyeline hot food merchandisers

Uxbridge based foodservice and food retailing equipment provider, Fri-Jado UK Limited, has launched a new range of heated multi deck (MD) ‘Eyeline’ merchandisers. The displays have been designed to meet the growth in demand for hot grab & go snacks and meal options, especially in convenience stores, forecourts, symbol groups, quick service restaurants and food to go outlets.

The driving factor in the development of the heated cabinets has been the high visual impact of merchandise. To this end, the sloping display shelves are positioned at eye level, attracting the attention of customers and promoting impulse purchases. Additional impact is provided by an attractive curved profile, panoramic glazed end walls which allow 180° product visibility and canopy lighting. Cabinet aesthetics may be further enhanced with customised branding and livery on the canopy and shelf ticket strips.


The MD ‘Eyeline’ merchandisers are suitable for the display of a wide variety of hot, pre-packed snacks and meal solutions, including whole chickens, chicken portions, panini, pies, sausage rolls, pasties, soup, hot rolls and wraps. The range includes 600 mm, 1000 mm and 1200 mm cabinet widths, all of which feature three tier shelving, allowing operators to specify a solution with a capacity which best meets their sales volume.


The MD ‘Eyeline’ merchandisers incorporate Fri-Jado’s proven and patented Hot Blanket holding technology. Hot air is blown from the front of each shelf and is circulated over the shelf surface, before being recycled into the unit. Product is held within a blanket of hot air to deliver a consistent and food safe holding temperature of 65°C and above. The accurate and stable holding temperature maintains cooked food at perfect quality and appearance for at least four hours, reducing the amount of merchandise that may be price discounted or thrown away, due to product deterioration. The air curtain technology on the front of each shelf retains hot air within the unit, reducing cabinet air spillage, to create energy savings of some 20%.


The plug and go units require only a 13 A power supply and are castor mounted, allowing them to be easily relocated on the sales floor to meet changes in merchandising requirements. Additional features include a bump rail to prevent cabinet damage from shopping trolleys and a temperature display on the customer side of the unit.


Fri-Jado UK’s Director of National Accounts, Gary Thacker, stated:

“The MD ‘Eyeline’ merchandisers provide a standalone solution for the display of hot, pre-packed snacks and meal solutions. They are particularly suited to food to go operations, combining aesthetic presentation and optimum visibility of merchandise, to promote impulse purchases. For operators seeking to provide a broader menu offer, MD ‘Eyeline’ models may be suited with our complementary range of chilled and heated, self-service and serve-assisted counters to create comprehensive food to go stations.”


Fri-Jado UK’s product range is supported by its sister company, Tec Line Limited, which offers a comprehensive installation, commissioning and maintenance service, providing customers with a single source of supply and total peace of mind for after sales support.

Author: kimbarnard

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