Cadbury Biscuits is bringing more joy to the biscuit aisle as it welcomes the Cadbury Freddo brand into the range with two new products for families.

 Cadbury Freddo Face Cake Foil wrapper 180 g Foil Front UK-Ireland

Available to order now is the new and exciting, Cadbury Freddo Face Cakes – a soft cake sandwich with a creamy chocolate chip filling. This NPD will prove to be a fun addition to the family sharing occasion, with different Freddo face expressions in the pack to choose from.


This will be shortly followed by the launch Cadbury Freddo Biscuits, which will leap into wholesalers in January 2018 in both non price-marked packs and £1.29 PMP [1]. Making a splash in the category, the iconic Freddo character shape will make its debut in biscuit form and will be half coated in chocolate, ideal for the entire family to share.


The two new launches aim to recruit young families and the next generation of biscuit lovers through two trusted power brands from the nation’s favourite chocolate[2], and will be supported by TV, digital and BTL activity.


Chiara Missio, Marketing Manager for Cadbury Biscuits, comments: “Given that our vision for Cadbury Biscuits is to bring more joy to the nation’s biscuit lovers while driving interest and value to the category, and the Cadbury Freddo brand having a well-established 30-year heritage, this makes for an ideal partnership that will truly excite parents with young families.


“Our research shows that the main consumption moment for these products is the family sharing occasion, and soft cakes and chocolate biscuits are the two top snack categories with 18% and 13% share respectively[3].  We believe that this will unlock further sales, both in the main shop and top-up shop, so retailers should stock up now to make the most of the opportunity.”



[1] Prices are recommended only. Retailers are free to set their own prices.

[2] Nielsen MAT to w/e 04.11.17

[3] U&A research

Author: kimbarnard

Share This Post On