FIT FOR A (SUPER)KING. IMPERIAL ANNOUNCES NEW JPS PLAYER’S AND L&B BLUE CRUSHBALL VARIANTS
Imperial is delighted to announce two new Superkings additions to its growing crushball range, JPS Player’s Superkings Crushball and L&B Blue Ice Crushball Superkings.
Both launches are in recognition of the continued popularity of the crushball (capsule) sector, which now stands at over 14%1 of the overall factory made cigarette (FMC) market.
JPS Player’s Superkings Crushball bolsters the portfolio of the UK’s best selling1 FMC brand, while L&B Blue Ice Crushball Superkings is a menthol-lined cigarette that also contains a crushball – a first for the L&B brand.
Brand Manager Madeleine Pearce comments:
“Crushball is an increasingly attractive choice to an ever growing proportion of adult smokers, and these two new launches consolidate our strong existing proposition in the sector.
“JPS Player’s Superkings Crushball and L&B Blue Superkings Ice Crushball are also both positioned in the popular Sub-Economy pricing segment, with RRPs2 of £8.00 representing real value for money.
“Combined, JPS Players and L&B Blue account for almost 1 in 51 factory made cigarette sales in the UK, and we’re looking forward to seeing how our adult smoker customers react to these exciting new crushball offerings.”
JPS Player’s Superkings Crushball and L&B Ice Crushball Superkings will launch across the independent channel on 1 August.
1 ITUK Estimates, April 2018
2 Retailers are free to set their own prices at all times