FERRERO IS OFFERING FREE MIXED CASES OF TIC TAC TO REINFORCE THE POWER OF ITS CORE RANGE
- Tic Tac is offering valued members of its retailer hub – www.yourperfectstore.co.uk – the chance to win a FREE mixed case of Tic Tac, to reinforce the benefits of stocking the core range of flavours
- Each case will include the four core flavours (Fresh Mint, Lime & Orange, Intense Mint and Strawberry Fields) and point of sale material to help position the packs optimally in-store
- To bring its summer music promotion to life with its retail partners, Tic Tac will also be running a prize draw competition to win festival tickets
Ferrero is launching a trade campaign to reinforce the sales potential of stocking its core range of flavours. The activity coincides with the brand’s ‘Kiss does summer with Tic Tac’ on pack offer, where consumers can win a holiday to Ibiza via two million promotional packs of its two leading SKUs: Tic Tac Fresh Mint and Tic Tac Lime & Orange.
The Tic Tac brand is experiencing a period of strong value growth at +6%, driven primarily by the core flavours. The top two SKUs alone are showing double digit growth at 12%, reinforcing the importance for smaller stores in particular, who have limited space, to focus on the bestsellers.
Levi Boorer, Customer Development Director for Ferrero UK & Ireland, comments: “For the first time ever we are creating mixed cases of our core range of Tic Tac flavours, and members of our trade hub will have the chance to win one via Your Perfect Store. There will be 100 cases available, each including a £5 money-off voucher that can be redeemed on their next purchase of a core flavour of T1 Tic Tac – making each case just £4. In addition to this, the first 50 winners will also receive a bespoke point of sale to help retailers optimally display the packs in-store.
The promotion will be available from 20th May on a first come, first served basis, so you’ll have to be quick to get your hands on one!”
“To link up to our summer music promotion, we’ll be inviting retailers nationwide to send us a picture of their Tic Tac core range display – featuring all four core flavours – to be entered into a prize draw where they can win a pair of festival tickets.”
For further information on entering to win a mixed case and entering the festival prize draw, visit www.yourperfectstore.co.uk.
Nielsen total sugar, Core 2+2 vs other flavours YOY comparison (30.04.19 vs YA)
Nielsen Scantrack, Total Spreads, Total Coverage, MAT to 09.02.19 based on Value Sales
Nielsen Scantrack, Classic Boxed Chocolate (Boxed excluding Twistwraps), Total Coverage, MAT to 09.02.19 based on Value Sales
Nielsen, ScanTrack, Pocket Confectionery, Total Coverage, MAT to 09.02.19 based on Value Sales
Nielsen Scantrack, Total Kids Confectionery, Total coverage, MAT to 09.02.19 based on Value Sales
Nielsen, Chocolate Countlines, Total Coverage, MAT to 09.02.19 based on Value Sales (ranked 6th)
 Nielsen total sugar, Core 2+2 vs other flavours YOY comparison (30.04.19 vs YA)