blu has expanded its portfolio of e-liquids, having introduced eight brand new flavours to the UK market across September and October. Six of the additions are already available, with the final two set to launch on the 30th October. These enticing new flavours complement the existing range of five blu e-liquids, and will further enhance consumers’ blu vaping experience.

 blu new range

The new flavours are available in 10ml bottles in both zero and 0.8% nicotine strength in: Tropic Tonic, Vanilla Crème, Peach Passion, Berry Swirl, Mint Chocolate and Green Apple. Caramel Café and Polar Mint will also be available in a nicotine strength of 1.6%. Please see below for further details on each flavour profile. Each 10ml bottle has an RRP[1] of £4.99.


Sophie Hogg, Head of Next Generation Products, Imperial Tobacco comments: “We’re excited about further bolstering blu’s market-leading[2] e-liquid portfolio with these new additions. The wide range of flavours and nicotine strengths on offer will ensure retailers are able to accommodate the individual shopper needs of vapers and dualists alike. With so many new delicious flavours it’s hard to pick a personal favourite, but as a coffee aficionado I must admit I have a soft spot for Caramel Café!”


The new blu e-liquids include the following flavour profiles:

  • Tropic Tonic: The taste of exotic Pacific Island-inspired flavours, including pineapple, mango and passionfruit.
  • Vanilla Crème: Designed to be lightly aromatic with a smooth, creamy flavour of vanilla that’s neither too strong nor too sweet.
  • Peach Passion: Deliciously fragrant and inspired by the fresh flavour of ripe peaches, with seasonal spices creating a spicy, subtle sweetness.
  • Berry Swirl: A fruity flavour created with a fresh berry smoothie in mind and crafted with notes of strawberry, raspberry and blueberry.
  • Mint Chocolate: The taste of cool mint complements the rich, decadent flavour of cocoa in a classic flavour pairing.
  • Green Apple: A sweet-and-sour, tart and tangy flavour that recalls freshly-picked Granny Smith apples.
  • Caramel Café: The perfect combination of warm indulgence with smooth buttery caramel, layered with fresh espresso.
  • Polar Mint: A crisp and refreshing fusion of peppermint and spearmint to leave you feeling chilled all year-round.

To find out more about stocking blu e-cigarettes and the new range of e-liquids, retailers should contact their designated Imperial Tobacco representative, or call 0800 0149 335.



[1] For the avoidance of doubt, retailers are free at all times to determine the selling price of their products

[2] Nielsen 52 w/e 12.08.17

Author: kimbarnard

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