Vaping pioneers launch next-generation ‘pod mod’, plus ‘Intense’ Nicotine Salt Liquidpods


 The innovative e-vapour brand blu has expanded its portfolio with the launch of its latest next-generation ‘pod mod’ system, myblu, along with its new ‘Intense’ Liquidpods, both of which are rolling out into stores from September.

 myblu combines a high-performance vaporiser takes just 20 minutes to charge, while the device’s hassle-free Liquidpods allow consumers to switch between flavours in seconds via a simple one-step ‘click and go’ system.

 myblu is also the first widely-available pod mod device to feature Nicotine Salts, created by introducing a special compound to the ‘freebase’ nicotine found within tobacco leaves.  (Please see the FAQ at the end of this release for more information.) Vaping a myblu Intense Liquidpod results in nicotine being absorbed into the body at a significantly more rapid rate than normal e-liquids.

 By delivering a sensation of satisfaction much closer to smoking a traditional cigarette, myblu Intense will appeal to adult smokers who are either looking to switch to vaping for the first time, or have perhaps tried vaping in the past and not been fully convinced.


 Sophie Hogg, Head of Next Generation Products at blu UK comments: “With 57% of new vapers opting for closed systems[1], we’re incredibly excited about the possibilities myblu and our unique Intense Liquidpods offer as we seek to widen the scope of our product offering in this dynamic new category.”

“We recognise the important role vaping can play in transforming smokers into vapers. The latest myblu product offering has been created to help adult smokers in their journey towards something better by offering a rapid delivery of nicotine that will remind them of smoking a traditional cigarette.  Its unique Nic Salt-infused proposition means it’s the smoothest, most satisfying and intense myblu experience yet.”


 Available online now, the myblu Starter Kit has an RRP[2] of £19.99 and includes a myblu device, USB charger and one tobacco flavoured Liquidpod.  myblu Intense Liquidpods retail2 at £5.99 a pack of two 1.5ml Liquidpods and come in four flavours. A selection of 11 freebase myblu Liquidpods are also on offer, including zero, 0.8% and 1.6% nicotine strengths, and are sold in packs of two pods with a RRP2 of £5.99.


myblu Intense Liquidpods are availablein the following flavours:

  • Tobacco: Mimics the authentic, classic taste of rich, robust tobacco
  • Menthol: Notes of sweet spearmint and peppermint give this flavour a classically cool taste
  • Strawberry Mint: Blends sweet and minty elements with distinct notes of fruit
  • Blueberry: Crafted to deliver the fresh flavour of ripe, handpicked blueberries


myblu standard Liquidpods are also available in the following flavours:

  • Green Apple: A sweet-and-sour vape inspired by mouth-watering green apples
  • Mango Apricot: Sweet and tangy, with notes of mango and apricot
  • Cherry Crush: Sweet, sun-ripened Maraschino cherries, topped with notes of tobacco
  • Eucalyptus Lemon: Melds zesty, sour lemon with cool mint tones of eucalyptus
  • Ginseng Ginger: Sweet and spicy, combining warming ginger and restorative ginseng
  • Café Latte: Hearty notes of roasted espresso beans and steamed milk
  • Bourbon Caramel: The irresistible essence of aged Bourbon and creamy caramel
  • Tobacco: Mimics the authentic, classic taste of rich, robust tobacco
  • Tobacco Crème: Blends full-bodied tobacco with notes of creamy vanilla bean
  • Menthol: A classically cool taste, combining sweet spearmint with peppermint
  • Blue Ice: Icy menthol meets the wild, ripened flavour of blueberry

 UK_MY_BLU_NS_LIQUIDPODS_MEN_18_PACK_V-PK3192_3D_Fmyblu will be heavily supported in the independent trade through an extensive range of point-of-sale materials and incentives. To find out more about stocking blu, retailers are encouraged to contact their designated Imperial Tobacco representative, call 0800 0149 335 or visit


[1] Fontem Global Tracker 2016

[2] For the avoidance of doubt, retailers are free at all times to determine the selling price of their products

Author: kimbarnard

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