Dim the Lights for VK’s Nocturnal Club Night Tour


VK flies high with Nocturnal club night

VK, the number one student drink[1], is getting ready for freshers with the launch of its latest touring club night, #DOUVK Nocturnal. Drawing upon the fun times to be had at night, Nocturnal is set to take freshers’ parties to the next level at 73 venues this September, October and November.

The tour will take place at Student Unions, Deltic Group nightclubs, and O2 Academies across the country from the start of freshers’ weeks in September, right up until the beginning of November. Incorporating visual digital effects with creative, impactful illustrations, Nocturnal will create a unique atmosphere for students, like nothing they’ve experienced before.

Abigail McCabe, VK Brand Manager, said, “Nocturnal is set to be one of the biggest parties in the freshers’ scene this year. Featuring an 8ft, hand drawn, branded owl that will fly high and lead the party, the experiential brand tour will set the tone for the 2017/18 VK brand campaign”.

Pushing boundaries, the forward-thinking beverage is known for its student focus which has helped to place it firmly as the drink of choice for students – having recently been named as one of the most trusted student drinks brands by the NUS 2016/17 drinks tracker[2].vk 1

This isn’t the first time VK has delivered for freshers. Last year the RTD toured the country putting on #DOUVK UV paint parties to help cement the brand as the student beverage of choice – while encouraging students to live the student life.

All supported by the hugely successful social media-led #REWARDED campaign, 95,000 students are estimated to attend the Nocturnal parties at venues up and down the country.

For more information about VK, Nocturnal, and to browse their colourful range of drinks, visit the website: http://vkofficial.com


[1] NUS Students Drink Tracker 2016, 2015, 2014

[2] NUS 2016/17 drinks tracker

Author: kimbarnard

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