DESPERADOS KICKS OFF THE SUMMER WITH ‘RECLAIM THE PARTY’ CAMPAIGN
This summer Desperados is set to take the festival season by storm, by inviting customers to ‘Reclaim the Party’ with unique experiences in the Desperados CLUBHOUSE at three of the UK’s biggest festivals.
From March until July this year, shoppers will be in with a chance to win tickets to some of the UK’s most exciting festivals via an on pack promotion, that will benefit retailers nationwide. The Desperados ‘CLUBHOUSE’ will be showcased across the country at We Are FSTVL, Bestival and Boomtown giving winners access to exclusive and intimate gigs.
To begin the festivities, Desperados hosted the ‘UK’s smallest festival stage’ – celebrating the best of the UK festival scene, music fans were treated to a raw, outdoor / indoor wilderness rave, complete with glitter tipi, a mini stage and other familiar touches from some of the UK’s most loved festivals.
Toby Lancaster, Category & Shopper Marketing Director, comments: “The festival season presents an enormous opportunity for retailers over the summer. Attention grabbing on pack promotions are a perfect way to catch their eye, whilst offering incentives that stick in their mind. Desperados has a lot of exciting activity to shout about this year and with the average shopper spending 46 seconds at the beer and cider fixture, making this noticed is a simple and effective way of driving sales.”
Available now, Desperados’ on-pack promotion is featured across 3-pack 330ml bottles, as well as 12-pack 250ml bottles.