Cut out the plastic in magazine distribution!
Just over a fortnight into the new working year and just look at this image, a pile of plastic sleeves covering just trade magazines to just one person!
To the best of my knowledge they are unrecyclable and even if they were they will end up in general waste!
This is a crazy situation and completely surely there should be a campaign to cut out the plastic in magazine distribution.
Our own magazine – Forecourt & C-store Decision Maker is mailed in an envelope with no window, completely recyclable and easily identified as paper waste.
Yes, it’s more expensive to do it this way but surely this simple change back to a recyclable envelope is the right thing to do.
Why isn’t the publishing industry banning the plastic wrap?