Celebrate Local Producers during British Food Fortnight

Locally-sourced cakes, beer and frozen ready meals are proving to be basket pleasers in Southern Co-op retail stores.

To mark the upcoming British Food Fortnight, 22 September to 7 October, Southern Co-op – a regional independent co-operative – is shouting about its local producers.

Southern Co-op currently showcases nearly 200 local suppliers based in 13 different southern England counties within its Local Flavours range.

The range is available in 196 of its local stores, with a varied number of local products available in each store.

In the last seven months (Feb to August), shoppers have bought nearly two million local products from Southern Co-op stores – the equivalent of 62,493 units each week.

Simon Eastwood, Southern Co-op’s Chief Operating Officer for Retail, said: “Our Local Flavours range is a really important aspect to our retail stores and last year we celebrated its tenth anniversary.

“It was first launched on the Isle of Wight as we wanted to support some of our amazing local food and drink producers. Today, we currently have nearly 1,900 different types of local products sitting on our shelves.

“Knowing where our food comes from is so important and so is supporting our local economy. Our local producers can also bring the food alive to help us understand exactly what goes in to the food on our plates.”

The Local Flavours range includes seasonal fruit and veg, fish and meat, cheeses, chutney, bakery goods and beers.

Within the Local Flavours range, the producers which have recently sold the most products include cake producer Sussex Bakes from Chichester, brewer Hall & Woodhouse from Blandford St Mary, and frozen ready meal company Cook Trading from Sittingbourne. They each sold between 95,000 and 135,000 units each in the last seven months.

To find out more about the Southern Co-op’s Local Flavours range, visit www.thesouthernco-operative.co.uk/food/local-flavours/.

Author: kimbarnard

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