Cathedral City with Crackers & Pickle relaunches as Lunch Pack
Dairy Crest is pleased to announce that its popular Cathedral City with Crackers & Pickle will be relaunching under the new name ‘Lunch Pack’, along with a refreshed packaging design.
Cathedral City with Crackers & Pickle, the #1 selling single-serve adult cheese snack in Convenience1, is undergoing a makeover to more overtly target the lunchtime occasion and improve the portability of the pack.
Under its new name, Lunch Pack, the snack retains the same product contents and quality, yet has a noticeable reduction in packaging size, delivering a more compact, hand-bag friendly product for consumers and for retailers, a reduced shelf footprint, increasing shelf efficiency.
Anca Lazar, Brand Manager Cathedral City Snacking at Dairy Crest, comments: “With 45% of adults snacking on cheese at least once a week2, over half of these occasions being at lunchtime3, there is a clear imperative for retailers to range inspiring adult cheese snacks that cater to the growing lunchtime food to go trade. Our latest relaunch seeks to address this, offering consumers a convenient, nutritious and substantial sandwich alternative to shake up their lunch choice.
“The Lunch Pack’s new packaging and identity improve on design, environmental impact and merchandising efficiency whilst maintaining the Cathedral City product quality that consumers know and love. We are confident that the changes we are making will tick the boxes for shoppers and retailers alike.”
The new pack design will roll out into market from early May.
Cathedral City remains the UK’s no. 1 and Nation’s favourite cheese brand, currently worth £273.9m4 and purchased by 55% of all UK households5.