Cathedral City continues Snack Bar momentum with two new flavours& refreshed design

Dairy Crest is refreshing its Cathedral City Adult Snack Bar range this October with the addition of two new flavour variants, a contemporary new pack design and a new range positioning of 100kcals or fewer per bar.

Now available, the refreshed Snack Bar range sees the addition of a Caramelised Onion and a Sweet Chilli variant, both of which feature an exciting twist, with the inclusion of toasted pumpkin seeds for added texture. The new flavours join the Cathedral City Original (Mature Cheddar) Snack Bar, offering consumers a choice of delicious snacks that they can feel good about choosing, whether on the go, or as a lunchbox addition.

Carrying a revised unit weight of 24g, the full range of Snack Bars is high in protein, a source of calcium and has 100kcals or fewer per bar; a clear and appealing claim which aligns the range to the recent Public Health England flagship campaign advocating 100kcal snacking. Supporting the new positioning, a contemporary pack design will ensure strong stand out on shelf and clearly highlight the new calorie claim to shoppers.

Anca Lazar, Senior Brand Manager for Cathedral City Snacking, explains “Snacking has reinvented itself in a big way over recent years and snacks today need to work harder and smarter than ever. Consumers expect their snacks to do more than just satisfy cravings. They rely on snacks to get them through the day and to fuel their body.


“With almost two thirds of adults snacking once a day or more*, and demand for healthy snacking solutions ever more buoyant, we see the adult snacking market as a significant opportunity that extends far beyond traditional savoury snacks and confectionary. Cheese Snacking as a sector is benefiting and our Cathedral City Snack Bar product, launched in Oct 2016, has been an important contributor to this growth.”


Along with a growing demand for healthier solutions, taste, variety and enjoyment remain central to purchase decisions at these snacking occasions; an insight which has been fundamental to the redevelopment of the Snack Bar range.


Lazar continues “Our research highlighted significant interest from consumers in an extended choice of flavours and textures within our Snack Bar range to bring variety and emotional interest. The refreshed range introduces two new, popular and accessible flavours (Caramelised Onion and Sweet Chilli) alongside our original Mature variant, with the addition of toasted pumpkin seeds to add an exciting new texture.”


The top performing adult cheese snack in Total Convenience**, the Cathedral City Snack Bar format continues to go from strength to strength, opening up distribution opportunities in food to go, travel retail and high street channels, supported in relevant customers with an innovative new shelf merchandising solution to maximise presence on shelf.


Available as single bars (24g) for food to go and multipacks (4 x 24g) for planned snacking missions, the refreshed range will launch into Asda and CoOp w/c 15th October, and have now rolled out across all retailers.


Data sources

*IRI Total Convenience incl WL, Unit ROS 12we 14 Jul 2018

** Mintel Consumer Snacking March 2017

Author: kimbarnard

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