KP SNACKS PARTNERS WITH THE HUNDRED TO GROW THE GAME OF CRICKET
Jul31

KP SNACKS PARTNERS WITH THE HUNDRED TO GROW THE GAME OF CRICKET

KP Snacks has been announced as the new Official Team Partner for The Hundred, helping to grow cricket and get families active. The Hundred – which launches in July 2020 – is set to provide sports fans with an exciting new 100 ball format featuring world-class players from England and around the world in men’s and women’s competitions. The five-week tournament will be played at the height of summer and feature eight city-based...

Read More
Old El Paso makes some noise with biggest creative campaign to date
Jul30

Old El Paso makes some noise with biggest creative campaign to date

Old El Paso, the number one Mexican food brand in the UK,[1] has announced a massive £6 million marketing investment to launch a ‘roof-raising’ new creative campaign on 1st August – ‘Make Some Noise’.   A £100million brand in the UK with more than a third of UK households eating its products,1 Old El Paso has doubled its 2018 marketing investment to support its ongoing mission to drive even more shoppers into the World...

Read More
KP SNACKS SENDS POM-BEAR BACK TO SCHOOL WITH £2.3 MILLION CAMPAIGN
Jul29

KP SNACKS SENDS POM-BEAR BACK TO SCHOOL WITH £2.3 MILLION CAMPAIGN

      KP Snacks has announced that it is continuing to drive family-favourite brand, POM-BEAR this year with a £2.3 million media campaign. With increased investment year-on-year, the support for the popular snack will centre on the core Back to School period.    Launching on August 1, the campaign builds on the success of last year and will run for two months, doubling the length of the 2018 campaign. KP Snacks expect to reach over 5...

Read More
RED BULL Celebrates world cup winner Ben Stokes in project pro campaign
Jul16

RED BULL Celebrates world cup winner Ben Stokes in project pro campaign

Red Bull is celebrating the success of one of its professional athletes, Ben Stokes, after England’s triumphant win at the Cricket World Cup Final. Currently one of the faces of the ‘Project Pro’ campaign, cans featuring Ben Stokes sold at a rate of over half a million a week during the Cricket World Cup[1], totalling 3 million through the duration of the Cricket World Cup[2]. Supported by a strategic multi-media marketing campaign,...

Read More
JAMMIE DODGERS CELEBRATES CHILDISH MISCHIEF
Jul11

JAMMIE DODGERS CELEBRATES CHILDISH MISCHIEF

Household favourite Jammie Dodgers is set to bring a smile to the nation by reminding people that no matter how mischievous children can be, they’re ‘Sweet at Heart’. The fun-filled marketing drive breaks this month (July) and comprises an integrated Facebook and YouTube campaign, boosted by outdoor advertising targeting shoppers on the move, including front-of-store and in-store advertising. The campaign will be boosted by a number...

Read More
PREPARE TO INDULGE: CHOCOMEL HAS LANDED
Jul10

PREPARE TO INDULGE: CHOCOMEL HAS LANDED

FRIESLANDCAMPINA ADDS LUXURY CHOCOLATE MILK DRINK TO ITS PORTFOLIO A velvety, smooth and creamy chocolate drink has just arrived in the UK thanks to dairy giant FrieslandCampina. One of the Netherlands’ best kept secrets Chocomel has been enjoyed as a treat for over 80 years. In fact, eight cups of Chocomel are drunk every single second over there, so we’ve definitely been missing out!   Tapping into the Impulse market, this...

Read More