Coco Pops to turn the milk WHITE chocolatey
Jun17

Coco Pops to turn the milk WHITE chocolatey

Coco Pops fans have been demanding a white chocolate version of the well-loved cereal and now they can celebrate and turn the milk white chocolatey in the morning. Kellogg’s is launching a new White Choc Coco Pops this week and it’s 30 per cent less sugar than other chocolate rice cereals.   The company says that they’ve had demands from fans on social media, and pleas to its customer phone line, to create a white chocolate Coco...

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SHLOER REVAMP DELIVERS SHLOER REIMAGINED
Jun17

SHLOER REVAMP DELIVERS SHLOER REIMAGINED

Shloer, the No.1 Adult Soft Drink (ASD) in Britain1, is unveiling a striking new logo and graphics this summer. The step-change redesign is injecting a sense of fun and sociability into Shloer’s appearance and is being rolled out across all elements of the recently expanded range, bringing a uniformity of approach across the entire brand. Shloer is well-regarded as a fun and exciting alcohol alternative and the new packaging design...

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KA REBOOTS THE ENERGY CATEGORY WITH EXCITING NEW LAUNCH
Jun14

KA REBOOTS THE ENERGY CATEGORY WITH EXCITING NEW LAUNCH

KA, the UK’s No.1 Caribbean soft drink*1, is bringing the authentic taste of the Caribbean to the energy category with the launch of KA Reload, a great tasting glucose-based energy drink. Available in two flavours – Black Cherry and Mango – KA’s move into the energy market is a great fit for the brand, with 90% of current KA consumers already consuming energy drinks to fuel their busy urban lives.*2 “Energy is a hugely important...

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NEW PURDEY’S CAMPAIGN TO LEAD NATURAL ENERGY GROWTH, WITH ‘ENERGY AS NATURE INTENDED’
Jun14

NEW PURDEY’S CAMPAIGN TO LEAD NATURAL ENERGY GROWTH, WITH ‘ENERGY AS NATURE INTENDED’

Purdey’s has created a new brand platform – ‘Energy as Nature Intended’ – positioning itself as a more natural energy drink option via an on-pack call out and a CGI produced TV advert. The advert, created with VCCP for the first time, makes Purdey’s the first natural energy brand to appear on TV, it takes inspiration from the surprising amount of energy found in the natural world.   With energetic hummingbirds transforming into...

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FUZE TEA ENCOURAGES CONSUMERS TO TAKE A LITTLE ME-TIME THIS SUMMER
Jun14

FUZE TEA ENCOURAGES CONSUMERS TO TAKE A LITTLE ME-TIME THIS SUMMER

Fuze Tea is encouraging people to relax this summer with a new mindfulness campaign Includes a prime-time TV advert, ASMR podcast and extensive nationwide sampling Coca-Cola European Partners (CCEP) is encouraging consumers to relax and enjoy a little me-time this summer with its latest campaign from Fuze Tea, which includes a new TV advert, an ASMR podcast series and sampling, which kicked off with an experiential sampling experience...

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Coca-Cola and Costa Coffee Launch Costa Coffee Ready-to-Drink
Jun14

Coca-Cola and Costa Coffee Launch Costa Coffee Ready-to-Drink

 The Coca-Cola Company and Costa Coffee have today unveiled Costa Coffee Ready-to-Drink (RTD), a new chilled, canned coffee brewed with Costa Coffee beans, designed for consumers looking for a genuine coffee hit.   Costa Coffee RTD will launch with three of Costa Coffee’s most popular variants – Classic Latte, Caramel Latte and Black Americano. The new range has proper coffee at its core, with the same Mocha Italia Signature...

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