KINDER EXPANDS PORTFOLIO WITH UK LAUNCH INTO KIDS CHILLED SNACKING
Aug03

KINDER EXPANDS PORTFOLIO WITH UK LAUNCH INTO KIDS CHILLED SNACKING

Kinder is launching into the kids chilled snacking category, currently worth £206m[1] Two new products is now being made available to all channels this month – Kinder Milk Slice and Kinder Pingui – primarily aimed at the after school snacking occasion The UK launch follows huge early success in Ireland, where Kinder is now the number one chilled brand in the market[2] Ferrero is introducing a new range of Kinder chilled snacking...

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KINDER INTRODUCES ITS FIRST EVER JOINT OWNED LICENSE WITH SMALL PORTIONED ANIMAL ADVENTURES
Aug03

KINDER INTRODUCES ITS FIRST EVER JOINT OWNED LICENSE WITH SMALL PORTIONED ANIMAL ADVENTURES

Kinder is focusing on its own themes with the introduction of bespoke ranges that will dial up the brand’s imagination positioning The first license – Animal Adventures – will span across Kinder Surprise and Kinder Chocolate products, bringing together 21 toys with exciting playabilities and 8 interesting cards/stickers to promote education through play Shoppers will also have the chance to win 1 of 3,000 play packs to keep the toys...

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KP SNACKS PARTNERS WITH THE HUNDRED TO GROW THE GAME OF CRICKET
Jul31

KP SNACKS PARTNERS WITH THE HUNDRED TO GROW THE GAME OF CRICKET

KP Snacks has been announced as the new Official Team Partner for The Hundred, helping to grow cricket and get families active. The Hundred – which launches in July 2020 – is set to provide sports fans with an exciting new 100 ball format featuring world-class players from England and around the world in men’s and women’s competitions. The five-week tournament will be played at the height of summer and feature eight city-based...

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Old El Paso makes some noise with biggest creative campaign to date
Jul30

Old El Paso makes some noise with biggest creative campaign to date

Old El Paso, the number one Mexican food brand in the UK,[1] has announced a massive £6 million marketing investment to launch a ‘roof-raising’ new creative campaign on 1st August – ‘Make Some Noise’.   A £100million brand in the UK with more than a third of UK households eating its products,1 Old El Paso has doubled its 2018 marketing investment to support its ongoing mission to drive even more shoppers into the World...

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KP SNACKS SENDS POM-BEAR BACK TO SCHOOL WITH £2.3 MILLION CAMPAIGN
Jul29

KP SNACKS SENDS POM-BEAR BACK TO SCHOOL WITH £2.3 MILLION CAMPAIGN

      KP Snacks has announced that it is continuing to drive family-favourite brand, POM-BEAR this year with a £2.3 million media campaign. With increased investment year-on-year, the support for the popular snack will centre on the core Back to School period.    Launching on August 1, the campaign builds on the success of last year and will run for two months, doubling the length of the 2018 campaign. KP Snacks expect to reach over 5...

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RED BULL Celebrates world cup winner Ben Stokes in project pro campaign
Jul16

RED BULL Celebrates world cup winner Ben Stokes in project pro campaign

Red Bull is celebrating the success of one of its professional athletes, Ben Stokes, after England’s triumphant win at the Cricket World Cup Final. Currently one of the faces of the ‘Project Pro’ campaign, cans featuring Ben Stokes sold at a rate of over half a million a week during the Cricket World Cup[1], totalling 3 million through the duration of the Cricket World Cup[2]. Supported by a strategic multi-media marketing campaign,...

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