ROCKSTAR GEARS UP TO DRIVE ENERGY SALES WITH XBOX ON-PACK PROMOTION
Aug07

ROCKSTAR GEARS UP TO DRIVE ENERGY SALES WITH XBOX ON-PACK PROMOTION

Rockstar Energy Drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. The on-pack tie-up will launch in September and will run across Rockstar Original, Xdurance and Punched Guava variants (plain pack and 99p PMP) and the Can Collection will feature three original designs from UK-based illustrator Luke Preece.   “We’re so stoked to be...

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Ferrero set to see sales sparkle with £6.8m investment across its portfolio for Christmas 2019
Aug07

Ferrero set to see sales sparkle with £6.8m investment across its portfolio for Christmas 2019

Ferrero is spreading the festive cheer again this year, with seasonal NPD set to reinforce the portfolio as well as expand it into new categories and segments With a total portfolio-wide investment of £6.8m (confectionery and spreads), the company’s iconic brands will be unmissable in the lead up to Christmas, with activity spanning multiple channels.   Ferrero will be investing £6.8m (confectionery and spreads) this Christmas...

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FERRERO EXPANDS DIWALI CELEBRATION WITH TRADE COMPETITION & BESPOKE DIWALI KITS
Aug07

FERRERO EXPANDS DIWALI CELEBRATION WITH TRADE COMPETITION & BESPOKE DIWALI KITS

  Following tremendous Diwali shopper marketing success last year, Ferrero will be offering bespoke Diwali kits for Your Perfect Members to order on yourperfectstore.co.uk while stocks last This year, three lucky retailers who order the Diwali kits from yourperfectstoreoco.uk will be randomly selected to win a FSDU, complete with Ferrero Rocher stock worth £225 Ferrero’s award winning display units[1] were so impactful in-store...

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Thorntons revitalises Classic Collection with three core packs, a modern redesign and new flavours
Aug07

Thorntons revitalises Classic Collection with three core packs, a modern redesign and new flavours

  Drawing from Thorntons’ established heritage in chocolate craftsmanship, the new Classic Collection packaging has been designed to reflect the premium quality of the products inside Three core packs have been launched to deliver accessible prices to shoppers and provide them with a premium boxed chocolate for every gifting occasion The updated range will roll out from September Thorntons is significantly revamping its Classic...

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KINDER EXPANDS PORTFOLIO WITH UK LAUNCH INTO KIDS CHILLED SNACKING
Aug03

KINDER EXPANDS PORTFOLIO WITH UK LAUNCH INTO KIDS CHILLED SNACKING

Kinder is launching into the kids chilled snacking category, currently worth £206m[1] Two new products is now being made available to all channels this month – Kinder Milk Slice and Kinder Pingui – primarily aimed at the after school snacking occasion The UK launch follows huge early success in Ireland, where Kinder is now the number one chilled brand in the market[2] Ferrero is introducing a new range of Kinder chilled snacking...

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KINDER INTRODUCES ITS FIRST EVER JOINT OWNED LICENSE WITH SMALL PORTIONED ANIMAL ADVENTURES
Aug03

KINDER INTRODUCES ITS FIRST EVER JOINT OWNED LICENSE WITH SMALL PORTIONED ANIMAL ADVENTURES

Kinder is focusing on its own themes with the introduction of bespoke ranges that will dial up the brand’s imagination positioning The first license – Animal Adventures – will span across Kinder Surprise and Kinder Chocolate products, bringing together 21 toys with exciting playabilities and 8 interesting cards/stickers to promote education through play Shoppers will also have the chance to win 1 of 3,000 play packs to keep the toys...

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