REFRESH IN A BITE WITH NEW MENTOS CHEWY & FRESH
Apr17

REFRESH IN A BITE WITH NEW MENTOS CHEWY & FRESH

    Mentos is launching a brand-new range of chewy mints this May – Chewy & Fresh. Debuting ahead of the summer refreshment sales spike, the new mints offer a unique burst of long-lasting minty freshness, in a smaller yet powerful format. Perfetti van Melle (PVM) is introducing the range for the on-the-go consumer, looking for refreshment wherever they are. Available in a handy resealable bottle, people can throw the pack in...

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New Ribena campaign to drive summer sales as it showcases Blackcurrant Artistry Since 1938
Apr17

New Ribena campaign to drive summer sales as it showcases Blackcurrant Artistry Since 1938

 Following the recent launch of infused blackcurrant water range Ribena Frusion, the UK’s number one juice drink[i] is unveiling a new £6.2M marketing campaign to tap into the enjoyable wellness credentials of the brand and its heritage as the master crafter of blackcurrants. Launching with a brand-new TV advert hitting screens on the 15th of April, the Blackcurrant Artistry campaign will playfully tell the story of the craft behind...

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Jack Link’s launches new, juicier, Beef Jerky recipe
Apr16

Jack Link’s launches new, juicier, Beef Jerky recipe

Jack Link’s, the world’s largest meat snacks company, and one of the fastest growing jerky & biltong brands in the UK, has announced the launch of an improved recipe for its delicious Beef Jerky range, which will deliver a juicer and even more tender bite. The improved recipe will be available from May, and to further support its launch, Jack Link’s will be investing £1.3M in marketing activities in the second half of 2019 to...

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ESTO ES FLAVOUR! KP SNACKS LAUNCH £4 MILLION CAMPAIGN FOR NEW MCCOY’S MUCHOS
Apr10

ESTO ES FLAVOUR! KP SNACKS LAUNCH £4 MILLION CAMPAIGN FOR NEW MCCOY’S MUCHOS

    KP Snacks, the UK’s No.1 driver of growth within crisps, snacks and nuts over the last 5 years, is investing an impressive £4 million in McCoy’s latest full-on flavour release – the feisty Mexican-inspired tortilla, Muchos. Drawing inspiration from previous activations, the ‘When Mexican Flavour Calls’ campaign will launch on 22 April with TV advertising, Broadcast VOD, digital, out of home and in-store activity running...

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PIP & NUT LAUNCHES NEW LIMITED EDITION FLAVOUR CHERRY BAKEWELL ALMOND BUTTER TO LAUNCH THIS APRIL
Apr09

PIP & NUT LAUNCHES NEW LIMITED EDITION FLAVOUR CHERRY BAKEWELL ALMOND BUTTER TO LAUNCH THIS APRIL

Following the continued success of its Limited Edition lines, this month Pip & Nut announces the launch of a brand new Limited Edition variant – Cherry Bakewell Almond Butter. The newest flavour will be rolled out nationwide from next month, available on Ocado.com from 8th April, followed by over 500 Sainsbury’s stores, along with Boots and Whole Foods from the end of the month. Pip & Nut’s Limited Edition series...

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RED BULL offers more choice with 355ml 4 pack addition
Apr05

RED BULL offers more choice with 355ml 4 pack addition

The UK’s number one energy drink brand, Red Bull, is extending its multipack offering with the launch of a new 355ml four pack. The launch comes as a result of the growing success of 355ml format as the UK’s third largest sports and energy drink sku in the UK[1], adding more growth to the category than other branded pack in the market[2]. Expanding the brand’s offering to include Red Bull Energy Drink 355ml four pack will be...

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