MORE POWER TO YOUR SALES WITH NEW ROCKSTAR PERFORMANCE ENERGY
Sep20

MORE POWER TO YOUR SALES WITH NEW ROCKSTAR PERFORMANCE ENERGY

Barr Soft Drinks is tapping into growing consumer interest in energy with additional functional benefits with the launch of new Rockstar XD POWER. Available from early October and set to broaden the appeal of one of the UK’s leading big can flavoured energy brands, Rockstar XD POWER is available in two 500ml variants, Blue Raz and Hardcore Apple.   The performance is delivered by 200mg of caffeine per can, complemented by...

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BURTON’S BISCUIT COMPANY UNVEILS FESTIVE FIRST FOR JAMMIE DODGERS
Sep13

BURTON’S BISCUIT COMPANY UNVEILS FESTIVE FIRST FOR JAMMIE DODGERS

In a festive first since the £21m (RSV*1) brand was launched over 50 years ago, Burton’s Biscuit Company is unveiling new, limited edition designs of its iconic Jammie Dodgers, one of the nation’s most popular children’s biscuit brands.   The biscuits’ embossed ‘splat’ is making way for three seasonal designs – a stocking, a star and a Christmas tree – plus a festive-themed pack for maximum impact on-shelf.   The Jammie...

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YAASSS!   DIET COKE LAUNCHES EIGHT NEW LIMITED-EDITION DESIGNS
Sep04

YAASSS!   DIET COKE LAUNCHES EIGHT NEW LIMITED-EDITION DESIGNS

Today, Coca-Cola European Partners is pleased to announce that Diet Coke has launched eight new limited-edition can designs, and It’s lit! Each of the fun new designs feature phrases people love to use to express themselves, and they are sure to leave fans saying I’m in when they hit shelves this month. Yaasss; it’s true. The No.1 sugar-free cola soft drink brand in GB[1] has released the new 330ml can designs so fans will have plenty...

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MASSIVE RINGS, MAHOOOSIVE FLAVOUR: KP SNACKS PUT HULA HOOPS FLAVARINGS BACK ON SCREENS
Aug28

MASSIVE RINGS, MAHOOOSIVE FLAVOUR: KP SNACKS PUT HULA HOOPS FLAVARINGS BACK ON SCREENS

KP Snacks, home to iconic brands including McCoy’s, POM-BEAR and popchips, has announced it will be investing a further £1 million in the promotion of Hula Hoops Flavarings this autumn.  Capitalising on the success of the ‘Bigger, Bolder, More Irresistible’ TV advertising campaign earlier in the year, the new campaign carries the strapline ‘Massive Rings, Mahooosive Flavour’ to highlight the brands bold and enticing flavours. ...

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GENERAL MILLS LAUNCHES CONVENIENCE RETAILER PANEL AND INVESTS IN FIELD SALES TEAM
Aug14

GENERAL MILLS LAUNCHES CONVENIENCE RETAILER PANEL AND INVESTS IN FIELD SALES TEAM

Food giant General Mills has brought together 11 of the UK’s top convenience retailers to help raise awareness of the importance of the Better for You Snacking category in the channel and has invested in its field sales team. Each of the 11 retailers has committed to work alongside General Mills to demystify the category that is seeing exponential growth (+8.5% YOY[1]). The manufacturer has three major brands within Better for You...

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YOPLAIT TEAMS UP WITH DISNEY TO LAUNCH STAR WARS™ FRUBES RANGE  
Aug14

YOPLAIT TEAMS UP WITH DISNEY TO LAUNCH STAR WARS™ FRUBES RANGE  

This summer, Yoplait has teamed up with Disney UK to launch a brand-new Star WarsTM Frubes range. The collaboration will see an on-pack competition giving shoppers the chance to win a trip to Orlando, Florida to visit Star Wars: Galaxy’s Edge, the all-new land at Walt Disney World Resort. Each tube and Frubes box will resemble a different coloured lightsaber giving kids the chance to be inspired by their favourite Jedi and battle it...

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