RED BULL Celebrates world cup winner Ben Stokes in project pro campaign
Jul16

RED BULL Celebrates world cup winner Ben Stokes in project pro campaign

Red Bull is celebrating the success of one of its professional athletes, Ben Stokes, after England’s triumphant win at the Cricket World Cup Final. Currently one of the faces of the ‘Project Pro’ campaign, cans featuring Ben Stokes sold at a rate of over half a million a week during the Cricket World Cup[1], totalling 3 million through the duration of the Cricket World Cup[2]. Supported by a strategic multi-media marketing campaign,...

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JAMMIE DODGERS CELEBRATES CHILDISH MISCHIEF
Jul11

JAMMIE DODGERS CELEBRATES CHILDISH MISCHIEF

Household favourite Jammie Dodgers is set to bring a smile to the nation by reminding people that no matter how mischievous children can be, they’re ‘Sweet at Heart’. The fun-filled marketing drive breaks this month (July) and comprises an integrated Facebook and YouTube campaign, boosted by outdoor advertising targeting shoppers on the move, including front-of-store and in-store advertising. The campaign will be boosted by a number...

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PREPARE TO INDULGE: CHOCOMEL HAS LANDED
Jul10

PREPARE TO INDULGE: CHOCOMEL HAS LANDED

FRIESLANDCAMPINA ADDS LUXURY CHOCOLATE MILK DRINK TO ITS PORTFOLIO A velvety, smooth and creamy chocolate drink has just arrived in the UK thanks to dairy giant FrieslandCampina. One of the Netherlands’ best kept secrets Chocomel has been enjoyed as a treat for over 80 years. In fact, eight cups of Chocomel are drunk every single second over there, so we’ve definitely been missing out!   Tapping into the Impulse market, this...

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BRITVIC LAUNCHES £3M ‘SUNSHINE MAKES IT TASTE BETTER’ CAMPAIGN FOR LIPTON ICE TEA
Jul10

BRITVIC LAUNCHES £3M ‘SUNSHINE MAKES IT TASTE BETTER’ CAMPAIGN FOR LIPTON ICE TEA

Britvic is launching a £3m Summer Campaign, ‘Sunshine Makes It Taste Better’ for the UK’S No.1 Ice Tea brand[1], Lipton, to help retailers capitalise on vital summer soft drink sales – a period when the category thrives.[2] The multi-platform campaign includes a new TV creative which will drive brand awareness and help keep the tasty and refreshing product front-of-mind for customers. Ice tea is the fastest growing category in soft...

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COCA-COLA TURNS FANS’ WORLD’S UPSIDE-DOWN WITH THE LAUNCH OF A STRANGER THINGS ARCADE AND 800 LIMITED-EDITION CANS
Jul09

COCA-COLA TURNS FANS’ WORLD’S UPSIDE-DOWN WITH THE LAUNCH OF A STRANGER THINGS ARCADE AND 800 LIMITED-EDITION CANS

  Hawkins is coming to Shoreditch, as Coca-Cola launches a Stranger Things pop-up Arcade complete with authentic 80’s video games and a secret Upside-Down world The first 800 guests to find the upside-down world will be able to get their hands on a limited-edition, upside-down Coca-Cola x Strangers Things can The pop-up celebrates the launch of the partnership between the drinks brand and Stranger Things, which will see the story of...

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Mars Wrigley UK brings internationally successful M&M’S® Block to the UK alongside new M&M’S® Salted Caramel
Jul06

Mars Wrigley UK brings internationally successful M&M’S® Block to the UK alongside new M&M’S® Salted Caramel

New Choc on the block     Following the international success of M&M’S® Block in the US and Australia, Mars Wrigley UK has today announced it will bring four brand-new M&M’S® block variants to the UK market this month – Chocolate, Crispy, Hazelnut and Peanut.  Considered the brand’s biggest launch in a decade, the four M&M’S® Block variants will contain mini M&M’S® alongside pieces of peanut, hazelnut or...

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