MASSIVE RINGS, MAHOOOSIVE FLAVOUR: KP SNACKS PUT HULA HOOPS FLAVARINGS BACK ON SCREENS
Aug28

MASSIVE RINGS, MAHOOOSIVE FLAVOUR: KP SNACKS PUT HULA HOOPS FLAVARINGS BACK ON SCREENS

KP Snacks, home to iconic brands including McCoy’s, POM-BEAR and popchips, has announced it will be investing a further £1 million in the promotion of Hula Hoops Flavarings this autumn.  Capitalising on the success of the ‘Bigger, Bolder, More Irresistible’ TV advertising campaign earlier in the year, the new campaign carries the strapline ‘Massive Rings, Mahooosive Flavour’ to highlight the brands bold and enticing flavours. ...

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RUSTLERS LAUNCHES BREAKFAST TASTE CHALLENGE
Aug20

RUSTLERS LAUNCHES BREAKFAST TASTE CHALLENGE

Kepak Consumer Foods is rolling out a nationwide campaign to tempt shoppers into trying the All Day Breakfast Sausage Muffin, driving trial among new audiences and increasing product penetration. The Rustlers Breakfast Taste Challenge ‘Up For It’ will centre around an on-pack promotion, offering shoppers a second free All Day Breakfast Sausage Muffin when they buy, try and enjoy the product. The offer will also be promoted on packs of...

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Kantar latest  –  Hottest day fails to rally grocery sales
Aug20

Kantar latest – Hottest day fails to rally grocery sales

The latest grocery market share figures, published today from Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The latest grocery market share figures from Kantar show: Year-on-year supermarket sales were flat during the past 12 weeks Lidl attracted 489,000 additional shoppers and reached a record market share of 5.9% Ocado was the...

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GENERAL MILLS LAUNCHES CONVENIENCE RETAILER PANEL AND INVESTS IN FIELD SALES TEAM
Aug14

GENERAL MILLS LAUNCHES CONVENIENCE RETAILER PANEL AND INVESTS IN FIELD SALES TEAM

Food giant General Mills has brought together 11 of the UK’s top convenience retailers to help raise awareness of the importance of the Better for You Snacking category in the channel and has invested in its field sales team. Each of the 11 retailers has committed to work alongside General Mills to demystify the category that is seeing exponential growth (+8.5% YOY[1]). The manufacturer has three major brands within Better for You...

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YOPLAIT TEAMS UP WITH DISNEY TO LAUNCH STAR WARS™ FRUBES RANGE  
Aug14

YOPLAIT TEAMS UP WITH DISNEY TO LAUNCH STAR WARS™ FRUBES RANGE  

This summer, Yoplait has teamed up with Disney UK to launch a brand-new Star WarsTM Frubes range. The collaboration will see an on-pack competition giving shoppers the chance to win a trip to Orlando, Florida to visit Star Wars: Galaxy’s Edge, the all-new land at Walt Disney World Resort. Each tube and Frubes box will resemble a different coloured lightsaber giving kids the chance to be inspired by their favourite Jedi and battle it...

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ARYZTA CELEBRATES MULTIPLE AWARD TRIUMPH
Aug07

ARYZTA CELEBRATES MULTIPLE AWARD TRIUMPH

ARYZTA Food Solutions, the in-store bakery specialist, is celebrating after scooping two ‘Great Taste’ awards for products in its convenience channel hot food-to-go range. The company has received recognition for the quality and flavour of its pastries and been awarded accreditations for both its Vegan Sausage Roll and Gyros Chicken Pide products. “We’re delighted to have been accredited by the internationally-recognised Great Taste...

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