TIC TAC ENCOURAGES RETAILERS TO NEVER MISS A BEAT WITH ON-PACK PROMOTION
May15

TIC TAC ENCOURAGES RETAILERS TO NEVER MISS A BEAT WITH ON-PACK PROMOTION

Tic Tac is launching a summer on-pack promotion and partnering up with Kiss to drive awareness nationwide Consumers will have the chance to win some incredible prizes such as a holiday in Ibiza, headphones, speakers and music vouchers The ‘Kiss Does Summer with Tic Tac’ Campaign will be supported with a £250,000 media investment This summer, Tic Tac will be offering consumers the chance to win a holiday to Ibiza, as part of a...

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THORNTONS EXPANDS SHARING BAG OFFERING WITH NEW RANGE
May07

THORNTONS EXPANDS SHARING BAG OFFERING WITH NEW RANGE

Thorntons is looking to expand its footprint into the sharing category with NEW Thorntons Sharing Bags In a popular pouch format, the range will target younger consumers with three different delicious flavours The Thorntons Sharing Bags (102g) will be available in all channels, with an MRSP of £2.00   Thorntons is expanding its offering for all-year round consumption occasions with the launch of three new Sharing Bag flavours, a...

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RUSTLERS UNVEILS MONSTER-SIZED MOVIE CAMPAIGN
May02

RUSTLERS UNVEILS MONSTER-SIZED MOVIE CAMPAIGN

Rustlers, the UK’s No. 1 micro-snacking brand, is teaming up with Warner Bros. Pictures and Legendary Entertainment for the upcoming release of Godzilla: King of the Monsters, the epic next chapter in the cinematic Monsterverse, in cinemas 29th May. As part of a wider strategy to generate increased demand for its key products, the partnership includes a huge online competition on Rustlers successful media channels, giving consumers...

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KINDER LAUNCHES FIRST COMBINED LICENSE WITH SECRET LIFE OF PETS 2
May02

KINDER LAUNCHES FIRST COMBINED LICENSE WITH SECRET LIFE OF PETS 2

Ferrero is rolling out its first combined license – across Kinder Surprise and Kinder Chocolate products – with the introduction of limited edition Secret Life of Pets 2 packs. Kinder Surprise eggs will contain one of eight toys with each toy having unique features, while Kinder Chocolate will include matching colourful stickers – all designed to help spark the imagination of children. The new license will be supported with a £1.3m...

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RUBICON TO BOWL OVER RETAILERS WITH SUMMER-LONG CRICKET CAMPAIGN
Apr29

RUBICON TO BOWL OVER RETAILERS WITH SUMMER-LONG CRICKET CAMPAIGN

Barr Soft Drinks is reinforcing Rubicon’s status as the official soft drinks partner of the England Cricket Team with a summer-long campaign that’s set to broaden the appeal of the UK’s No.1 exotic juice brand.*1 Rubicon’s £2 million ‘Catch the Taste of Summer’ campaign will engage fans with a raft of marketing activity in its biggest ever cricket partnership, with the potential to reach 14 million consumers. “Rubicon will capitalise...

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SPAR Scotland launches new range of soft fruit with Castleton Fruit
Apr29

SPAR Scotland launches new range of soft fruit with Castleton Fruit

Scottish soft fruit growers Castleton Fruit will supply all SPAR stores in Scotland with soft fruit for the 2019 season. left to right: Ross Mitchell, Stewart Ferguson and Anna Mitchell Based at Castleton Farm in Fordoun, Aberdeenshire, this family business has been farming soft fruit since 1992. Supply to SPAR stores begins this April with fresh strawberry and raspberry punnets being made available to every store. Other soft fruit...

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