Boost Drinks Doing Its Part to Beat the January Blues
Jan21

Boost Drinks Doing Its Part to Beat the January Blues

As the days stay dark and gloomy and the purse strings remain tight, everyone is in need of a boost this January and Boost Drinks is coming to the rescue for both trade customers and consumers.   To give workers a bit of a ‘boost’, the energy, protein and sports drink specialist has decided to drop off sugar free product samples to office workers that are battling the blues and trying to stay healthy. As well as giving away free...

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CONSUMERS AND RETAILERS CAN ENJOY A SLICE OF THE ACTION WITH THE LATEST COMMUNITY CAMPAIGN FROM WALL’S

Wall’s Pastry launches new campaign to give back to local communities and help retailers boost sales Wall’s, the UK’s No.1 pastry brand, is set to launch a nationwide campaign which will see it give away a share of £5,000[1] to help support local community clubs.   Launching on 14th January, community groups from across the UK can register via the brand’s dedicated Wall’s Collectors’ Club website:...

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TREBOR LAUNCHES REFRESHING NEW PRODUCTS
Jan18

TREBOR LAUNCHES REFRESHING NEW PRODUCTS

The UK’s number one mint brand[1] is excited to announce its first sugar free hard-boiled sub-range, new Trebor Cool Drops. Available from 21st January, Trebor is introducing the new Cool Drops Sugar Free in two refreshing flavours; Extra Fresh and Lemon. This innovation aims to bring new consumers into the category, while driving incremental sales. It comes in a handy 28g flip-top box, with less than 100 kcal per pack, making it...

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MCCOY’S BRING THE FIESTA TO THE SNACKING MARKET WITH BIGGEST EVER NPD LAUNCH
Jan18

MCCOY’S BRING THE FIESTA TO THE SNACKING MARKET WITH BIGGEST EVER NPD LAUNCH

McCoy’s, the UK’s number one ridged crisp, is continuing its mission of delivering full-on flavour with the launch of new McCoy’s Muchos; a distinctive crescent-shaped folded tortilla crisp, in three feisty Mexican flavours. The launch taps into the growing popularity of the Mexican food trend, with Mexican now being the 4th largest takeaway cuisine in the UK and a 71% growth in Mexican restaurants in 2017. McCoy’s Muchos are a new...

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ARYZTA SERVES HEART SHAPED PROFIT OPPORTUNITY WITH VALENTINE’S NPD
Jan14

ARYZTA SERVES HEART SHAPED PROFIT OPPORTUNITY WITH VALENTINE’S NPD

Aryzta Food Solutions is helping shoppers to fall in love with the in-store bakery fixture during the month of love, with a brand new limited edition Valentine’s Doughnut. The I ♥ U doughnut, a traditional jam doughnut in a cute love heart shape, is filled with mixed fruit jam and delicately dusted with a light powder finish, resulting in a delightfully desirable sweet treat. Perfect served on its own, on-the-go, or as part of an...

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Doritos expands into meat flavours with new packs
Jan12

Doritos expands into meat flavours with new packs

Doritos is adding a Flame Grilled Steak flavour to its portfolio, following research which found that “meat snack lovers” shop more regularly and spend more in the crisps category.   The flavour will be available from mid-January in 180g bags for £2 and 80g price-marked £1 bags, supported by TV and digital advertising from March. The brand said the flavour has been launched to help retailers capitalise on the gap in the tortillas...

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