NUTELLA B-READY; BIGGER AND BETTER
Sep21

NUTELLA B-READY; BIGGER AND BETTER

Nutella B-Ready, the light and crunchy biscuit from Ferrero, entered the biscuit category with a bang last year, and is now worth over £15m[1]. Already available as a single serve or multipack of six, the brand is expanding the Nutella B-Ready range with the introduction of a 10-pack this month (RRP £2.99), to cater for larger households. Also joining the line-up this month is a 59p RRP price-marked park (PMP) single serve format. The...

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PREMIER LEAGUE UNVEILS PARTNERSHIP WITH COCA-COLA
Sep13

PREMIER LEAGUE UNVEILS PARTNERSHIP WITH COCA-COLA

Coca-Cola Great Britain becomes the Premier League’s seventh partner and will bring fans closer to the action with portfolio-wide sponsorship Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft...

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It’s a Slam Dunk For Coke’s New Recycling Campaign
Sep10

It’s a Slam Dunk For Coke’s New Recycling Campaign

Coca-Cola European Partners (CCEP) has today launched a new integrated marketing campaign that encourages and rewards people for recycling their empty drinks bottles, in the run up to Recycle Week. As part of the campaign, a new TV advert entitled ‘Across the Tracks’ will be rolled out, alongside a competition and social media activation titled #CokeDunks, which challenges people to film themselves creatively slam-dunking their empty...

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Fox’s to help drive seasonal sales with retro selection box
Sep10

Fox’s to help drive seasonal sales with retro selection box

Big Bear Confectionery, owner of the iconic brand Fox’s Glacier, will launch a retro heritage selection box this month (September) to help retailers cash in on the trend for retro sweets in the run up to Christmas. With ‘kidulting’ – treats and sweets geared towards adult consumers who are looking for ways to relive their childhood – a growing trend in the UK, the Heritage Fox’s Glacier Selection Box (RRP £3.49) includes retro...

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MAKE MORE OF MATCHES AT HALLOWEEN
Sep06

MAKE MORE OF MATCHES AT HALLOWEEN

Halloween and bonfire night spark an opportunity for convenience retailers to ignite extra sales in the UK’s £23 million*1 matches market, according to Gavin Anderson, General Sales Manager at Republic Technologies (UK) Limited. “Demand for matches rises significantly at this time of year as families and communities celebrate major events such as Halloween, bonfire night and Diwali. Matches are used extensively across these occasions...

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BOOST EXTENDS ENERGY DRINK PORTFOLIO WITH LAUNCH OF COSMIC GLOW
Sep06

BOOST EXTENDS ENERGY DRINK PORTFOLIO WITH LAUNCH OF COSMIC GLOW

 Boost Drinks is cementing its position as the creator of high quality, great tasting energy drinks with the introduction of a new limited edition sugar free variant, Cosmic Glow. Cosmic Glow is a vibrant mix of Grape and Cherry and will join the eight existing flavours in the Boost energy drinks range this September. Like all the drinks in the Boost energy range, Cosmic Glow will be available as a £0.49 PMP. Boost is introducing the...

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