OTIS QUENCHES SHOPPERS THIRST FOR TASTY SWEET TREATS WITH LIMITED EDITION PINK LEMONADE MUFFIN
May24

OTIS QUENCHES SHOPPERS THIRST FOR TASTY SWEET TREATS WITH LIMITED EDITION PINK LEMONADE MUFFIN

  Iconic American sweet bakery brand Otis is quenching shoppers thirst for a delicious sweet treat this summer, with the limited edition Otis Pink Lemonade Muffin.   The new muffin, available from mid-May, will feature a lemon muffin filled with a smooth raspberry & lemon curd filling, topped with delicate pink sugar crystals and decorated with an edible yellow straw; all wrapped up in a vibrant pink and white gingham muffin...

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FERRERO IS OFFERING FREE MIXED CASES OF TIC TAC TO REINFORCE THE POWER OF ITS CORE RANGE
May24

FERRERO IS OFFERING FREE MIXED CASES OF TIC TAC TO REINFORCE THE POWER OF ITS CORE RANGE

  Tic Tac is offering valued members of its retailer hub – www.yourperfectstore.co.uk – the chance to win a FREE mixed case of Tic Tac, to reinforce the benefits of stocking the core range of flavours Each case will include the four core flavours (Fresh Mint, Lime & Orange, Intense Mint and Strawberry Fields) and point of sale material to help position the packs optimally in-store To bring its summer music promotion to life...

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KP SNACKS RELAUNCHES KP NUTS, SUPPORTED BY £1.3m CAMPAIGN
May24

KP SNACKS RELAUNCHES KP NUTS, SUPPORTED BY £1.3m CAMPAIGN

KP Nuts unveils a brand-new look and feel, with a new stand up pack structure and reseal closure, across nine hero products Range relaunch and redesign will be supported by a £1.3m media spend   KP Snacks has unveiled a redesign for one of its flagship brands, KP Nuts; unveiling a brand-new look and feel as well as a new pack structure for maximum shelf stand-out and better customer experience.   The new packs, which will be...

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TANGO LAUNCHES £1.2M MARKETING CAMPAIGN TO SUPPORT ITS SUGAR-FREE RANGE
May24

TANGO LAUNCHES £1.2M MARKETING CAMPAIGN TO SUPPORT ITS SUGAR-FREE RANGE

Britvic is rolling out a brand-new marketing campaign to support its sugar-free Tango range. Titled ‘Sticky situation? Time to Tango’, the £1.2m campaign aims to portray humorous, awkward situations to drive awareness and relevance within the 16 – 24 year-old market and ultimately help drive further sales for retailers.   The two creatives, one for TV and the other for cinema, will see the first introduction of the Tanguru,...

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New £10M Lucozade Energy campaign to spark sales this summer
May16

New £10M Lucozade Energy campaign to spark sales this summer

Lucozade Energy, the UK’s number one energy brand[i], is aiming to ‘Spark Something’ with a brand new £10M marketing campaign. The campaign, which launches this week, will be brought to life through TV, outdoor, social and digital advertising, as well as in-store activation through POS materials including FSDUs, barkers and shelf wobblers. “The campaign will position the market-leading energy brand[ii] as one that sparks positive...

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FRRRRRRREEZING FRRRRRUBES MAKE A COME BACK
May15

FRRRRRRREEZING FRRRRRUBES MAKE A COME BACK

Following last year’s success, Yoplait Kids will be welcoming back its Frubes ‘Try Me Frozen’ campaign this summer. Launching in June ahead of the school holiday, the activity encourages families to freeze their Frubes and offers children a tasty and healthier alternative to ice cream. The original Try Me Frozen activation saw sales of Frubes increase by 86%[1] from last year’s activity and the General Mills brand is hoping to repeat...

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