RED BULL Celebrates world cup winner Ben Stokes in project pro campaign
Jul16

RED BULL Celebrates world cup winner Ben Stokes in project pro campaign

Red Bull is celebrating the success of one of its professional athletes, Ben Stokes, after England’s triumphant win at the Cricket World Cup Final. Currently one of the faces of the ‘Project Pro’ campaign, cans featuring Ben Stokes sold at a rate of over half a million a week during the Cricket World Cup[1], totalling 3 million through the duration of the Cricket World Cup[2]. Supported by a strategic multi-media marketing campaign,...

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COCA-COLA CONTINUES PARTNERSHIP WITH MERLIN THEME PARKS TO ENCOURAGE ON-THE-GO RECYCLING
Jul11

COCA-COLA CONTINUES PARTNERSHIP WITH MERLIN THEME PARKS TO ENCOURAGE ON-THE-GO RECYCLING

  As part of the business’ commitment to help drive a robust circular economy in Great Britain, Coca-Cola GB has announced that its recycling partnership with Merlin Entertainment will be continuing over the summer – following its initial launch in 2018.  The programme will see visitors rewarded for using specifically designed Coca-Cola reverse vending machines, offering 50% off entry at Merlin Entertainments in exchange for recycling...

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JAMMIE DODGERS CELEBRATES CHILDISH MISCHIEF
Jul11

JAMMIE DODGERS CELEBRATES CHILDISH MISCHIEF

Household favourite Jammie Dodgers is set to bring a smile to the nation by reminding people that no matter how mischievous children can be, they’re ‘Sweet at Heart’. The fun-filled marketing drive breaks this month (July) and comprises an integrated Facebook and YouTube campaign, boosted by outdoor advertising targeting shoppers on the move, including front-of-store and in-store advertising. The campaign will be boosted by a number...

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PREPARE TO INDULGE: CHOCOMEL HAS LANDED
Jul10

PREPARE TO INDULGE: CHOCOMEL HAS LANDED

FRIESLANDCAMPINA ADDS LUXURY CHOCOLATE MILK DRINK TO ITS PORTFOLIO A velvety, smooth and creamy chocolate drink has just arrived in the UK thanks to dairy giant FrieslandCampina. One of the Netherlands’ best kept secrets Chocomel has been enjoyed as a treat for over 80 years. In fact, eight cups of Chocomel are drunk every single second over there, so we’ve definitely been missing out!   Tapping into the Impulse market, this...

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BRITVIC LAUNCHES £3M ‘SUNSHINE MAKES IT TASTE BETTER’ CAMPAIGN FOR LIPTON ICE TEA
Jul10

BRITVIC LAUNCHES £3M ‘SUNSHINE MAKES IT TASTE BETTER’ CAMPAIGN FOR LIPTON ICE TEA

Britvic is launching a £3m Summer Campaign, ‘Sunshine Makes It Taste Better’ for the UK’S No.1 Ice Tea brand[1], Lipton, to help retailers capitalise on vital summer soft drink sales – a period when the category thrives.[2] The multi-platform campaign includes a new TV creative which will drive brand awareness and help keep the tasty and refreshing product front-of-mind for customers. Ice tea is the fastest growing category in soft...

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SPAR Brand sweetens up summer with on-trend confectionery launches
Jul06

SPAR Brand sweetens up summer with on-trend confectionery launches

  SPAR Brand is introducing a range of on-trend additions to its adults and kids confectionery offerings, to keep the line-up feeling fresh and relevant for shoppers. Three new products, Lemon Sherbets, Butter Mintoes and Fun Mix (all PMP £1) will join the adults’ range, while Ice Cream Cones, Myles the Meerkat Jellies and Sour Snakes (all PMP three for £1) will enter the kids’ offering. SPAR is currently seeing a 3% rise in sugar...

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