MORE POWER TO YOUR SALES WITH NEW ROCKSTAR PERFORMANCE ENERGY
Sep20

MORE POWER TO YOUR SALES WITH NEW ROCKSTAR PERFORMANCE ENERGY

Barr Soft Drinks is tapping into growing consumer interest in energy with additional functional benefits with the launch of new Rockstar XD POWER. Available from early October and set to broaden the appeal of one of the UK’s leading big can flavoured energy brands, Rockstar XD POWER is available in two 500ml variants, Blue Raz and Hardcore Apple.   The performance is delivered by 200mg of caffeine per can, complemented by...

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BURTON’S BISCUIT COMPANY UNVEILS FESTIVE FIRST FOR JAMMIE DODGERS
Sep13

BURTON’S BISCUIT COMPANY UNVEILS FESTIVE FIRST FOR JAMMIE DODGERS

In a festive first since the £21m (RSV*1) brand was launched over 50 years ago, Burton’s Biscuit Company is unveiling new, limited edition designs of its iconic Jammie Dodgers, one of the nation’s most popular children’s biscuit brands.   The biscuits’ embossed ‘splat’ is making way for three seasonal designs – a stocking, a star and a Christmas tree – plus a festive-themed pack for maximum impact on-shelf.   The Jammie...

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ARYZTA BRINGS FESTIVE CHEER TO THE BAKERY FIXTURE
Sep04

ARYZTA BRINGS FESTIVE CHEER TO THE BAKERY FIXTURE

ARYZTA Food Solutions is enabling retailers to unwrap extra profits over the festive season with the launch of its Christmas sweet bakery and hot food-to-go range.   The in-store bakery expert is launching a nine-strong seasonal range of sweet and savoury products, enabling retailers to tap into shoppers’ desire to treat themselves over the festive period with great-tasting products that provide a dash of indulgence.   “The run...

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YAASSS!   DIET COKE LAUNCHES EIGHT NEW LIMITED-EDITION DESIGNS
Sep04

YAASSS!   DIET COKE LAUNCHES EIGHT NEW LIMITED-EDITION DESIGNS

Today, Coca-Cola European Partners is pleased to announce that Diet Coke has launched eight new limited-edition can designs, and It’s lit! Each of the fun new designs feature phrases people love to use to express themselves, and they are sure to leave fans saying I’m in when they hit shelves this month. Yaasss; it’s true. The No.1 sugar-free cola soft drink brand in GB[1] has released the new 330ml can designs so fans will have plenty...

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MASSIVE RINGS, MAHOOOSIVE FLAVOUR: KP SNACKS PUT HULA HOOPS FLAVARINGS BACK ON SCREENS
Aug28

MASSIVE RINGS, MAHOOOSIVE FLAVOUR: KP SNACKS PUT HULA HOOPS FLAVARINGS BACK ON SCREENS

KP Snacks, home to iconic brands including McCoy’s, POM-BEAR and popchips, has announced it will be investing a further £1 million in the promotion of Hula Hoops Flavarings this autumn.  Capitalising on the success of the ‘Bigger, Bolder, More Irresistible’ TV advertising campaign earlier in the year, the new campaign carries the strapline ‘Massive Rings, Mahooosive Flavour’ to highlight the brands bold and enticing flavours. ...

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RUSTLERS LAUNCHES BREAKFAST TASTE CHALLENGE
Aug20

RUSTLERS LAUNCHES BREAKFAST TASTE CHALLENGE

Kepak Consumer Foods is rolling out a nationwide campaign to tempt shoppers into trying the All Day Breakfast Sausage Muffin, driving trial among new audiences and increasing product penetration. The Rustlers Breakfast Taste Challenge ‘Up For It’ will centre around an on-pack promotion, offering shoppers a second free All Day Breakfast Sausage Muffin when they buy, try and enjoy the product. The offer will also be promoted on packs of...

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