NEW CAPRI-SUN ADVERTISING CAMPAIGN CELEBRATES THE BRAND’S ‘FILTER FREE’ CREDENTIALS
Mar20

NEW CAPRI-SUN ADVERTISING CAMPAIGN CELEBRATES THE BRAND’S ‘FILTER FREE’ CREDENTIALS

Coca-Cola European Partners (CCEP) has unveiled a new advertising campaign for Capri-Sun original to highlight that the brand contains no preservatives, colours or artificial sweeteners, making it a great-tasting option for parents buying a juice drink for the whole family. The campaign follows Capri-Sun original’s 50% reduction in sugar, which took place in 2018. The new advert sees the return of the brand mascot ‘Sunny’ posing for...

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COCA-COLA EUROPEAN PARTNERS ANNOUNCES NATIONWIDE PREMIER LEAGUE TROPHY TOUR
Mar20

COCA-COLA EUROPEAN PARTNERS ANNOUNCES NATIONWIDE PREMIER LEAGUE TROPHY TOUR

  The Official Coca-Cola Premier League Trophy Tour will visit locations across the UK and Ireland The experience will include a purpose-built double decker bus kitted out with a stage and DJ booth, as well as unique experiences for fans Fans have the opportunity to become champion of the ultimate FIFA competition ‘Battle of the Ballers’ to win match tickets and Premier League experiences     20th March 2019: Coca-Cola European...

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TANGO LAUNCHES BOLD BRAND REFRESH  AND TANGY NEW SUGAR FREE FLAVOURS
Mar19

TANGO LAUNCHES BOLD BRAND REFRESH AND TANGY NEW SUGAR FREE FLAVOURS

Britvic is investing in its much loved Tango brand with the introduction of three new sugar free flavours, a packaging re-design and a £2.2m marketing investment which will see the brand back on TV for the first time in four years. Available in-store from this week, new flavours include Tropical, Strawberry & Watermelon and Orange sugar free – which is rolling out with an improved recipe. All three will be available in...

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MCCOY’S LAUNCH BIGGEST EVER ‘WIN GOLD’ ON-PACK CAMPAIGN
Mar18

MCCOY’S LAUNCH BIGGEST EVER ‘WIN GOLD’ ON-PACK CAMPAIGN

McCoy’s, the UK’s number 1 ridged crisp brand, is continuing to reward loyal customers by launching their highly successful ‘Win Gold!’ on-pack campaign for a third year running. The competition gives shoppers the chance to win £10,000 instantly if they discover one of 10 golden crisps or chips in McCoy’s PMPs, Grab Bags and sharing packs.   Recurring annually since 2017, this years ‘Win Gold!’ is bigger and better than ever with...

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WIN AN EGG-CELLENT KINDER EASTER EGG HUNT FOR YOUR STORE
Mar15

WIN AN EGG-CELLENT KINDER EASTER EGG HUNT FOR YOUR STORE

Kinder is bringing back its ever-popular retailer competition offering a chance for five retailers to win a Kinder Easter Egg Hunt for their store Previous winner, Atul Sodha, reported a spike of 60% in footfall at his Londis store following the award-winning activity This year, Kinder is introducing a new element to help retailers further engage with their local communities, encouraging customers to draw a story featuring their...

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KP SNACKS DRIVES IMPULSE PURCHASES WITH THREE NEW PRICE-MARKED PACKS
Mar11

KP SNACKS DRIVES IMPULSE PURCHASES WITH THREE NEW PRICE-MARKED PACKS

  – Wheat Crunchies and McCoy’s Muchos enter the £1 PMP arena, whilst POM-BEAR launch a new 2 for £1 format –   KP Snacks continues to add to their ever-popular £1 PMP range with the addition of customer-favourite, Wheat Crunchies and the latest NPD, McCoy’s Muchos. POM-BEAR will also be available in a 2 for £1 format for the first time, continuing to give customers the brands they love, at prices they trust.   42% of...

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