ARYZTA TEMPTS SHOPPERS WITH NEW SWEET TREATS
Jul01

ARYZTA TEMPTS SHOPPERS WITH NEW SWEET TREATS

ARYZTA Food Solutions is enabling retailers to boost in-store bakery profits by tempting shoppers with the introduction of several delicious new ‘treat’ products, ideal for eating on-the-go or take-home.   With research showing that 42% of in-store bakery shoppers buy due to ‘temptation’, higher than the convenience average of 14% for outlets without an in-store bakery*1, ARYZTA’s new products create additional opportunities to...

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BATCHELORS RETURNS TO TV WITH TASTY NEW SUPER NOODLES CAMPAIGN
Jun04

BATCHELORS RETURNS TO TV WITH TASTY NEW SUPER NOODLES CAMPAIGN

Batchelors invests £1.5m ATL in new ‘Super Noodles Tasty’ TV campaign running through June and July Activity marks the first time the brand has appeared on TV in over five years Campaign heroes Batchelors Super Noodles pots Premier Foods is bringing its iconic Batchelors brand back to the UK’s screens, as part of a multi-channel campaign to promote its growing Super Noodles range. The TV advert launches this week and will run through...

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OTIS QUENCHES SHOPPERS THIRST FOR TASTY SWEET TREATS WITH LIMITED EDITION PINK LEMONADE MUFFIN
May24

OTIS QUENCHES SHOPPERS THIRST FOR TASTY SWEET TREATS WITH LIMITED EDITION PINK LEMONADE MUFFIN

  Iconic American sweet bakery brand Otis is quenching shoppers thirst for a delicious sweet treat this summer, with the limited edition Otis Pink Lemonade Muffin.   The new muffin, available from mid-May, will feature a lemon muffin filled with a smooth raspberry & lemon curd filling, topped with delicate pink sugar crystals and decorated with an edible yellow straw; all wrapped up in a vibrant pink and white gingham muffin...

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QUORN’S AMBIENT LAUNCH MAKES EATING MEAT FREE EVEN MORE CONVENIENT
May15

QUORN’S AMBIENT LAUNCH MAKES EATING MEAT FREE EVEN MORE CONVENIENT

  Quorn®, the UK’s leading meat free brand1, is moving beyond its frozen and chilled heartland with the launch of its first ever ambient range, targeted at an entirely new category; the food cupboard aisle. In a category-boosting move forecast to generate £10 million worth of sales in the first year, Quorn’s new ambient offer will deliver eight products across three formats, Wondergrains, Bowls and Strips. Three NEW 200g Quorn...

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RUSTLERS UNVEILS MONSTER-SIZED MOVIE CAMPAIGN
May02

RUSTLERS UNVEILS MONSTER-SIZED MOVIE CAMPAIGN

Rustlers, the UK’s No. 1 micro-snacking brand, is teaming up with Warner Bros. Pictures and Legendary Entertainment for the upcoming release of Godzilla: King of the Monsters, the epic next chapter in the cinematic Monsterverse, in cinemas 29th May. As part of a wider strategy to generate increased demand for its key products, the partnership includes a huge online competition on Rustlers successful media channels, giving consumers...

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SAMWORTH BROTHERS LAUNCHES NEW FOOD-TO-GO BUSINESS ‘FRESH FOOD FOR NOW COMPANY’
Apr30

SAMWORTH BROTHERS LAUNCHES NEW FOOD-TO-GO BUSINESS ‘FRESH FOOD FOR NOW COMPANY’

SAMWORTH BROTHERS LAUNCHES NEW FOOD-TO-GO BUSINESS ‘FRESH FOOD FOR NOW COMPANY’ Fresh Food For Now Company is a one-stop solution bringing together market leading products to enable retailers to fully stock their food-to-go offering The venture marks the evolution from the long established Ginsters van sales operation into a new brand, offering a broader range of food-to-go products including Samworth Brothers favourites such as;...

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