DESPERADOS DIALS UP THE PARTY WITH ITS NEW BRAND REDESIGN
Feb22

DESPERADOS DIALS UP THE PARTY WITH ITS NEW BRAND REDESIGN

Untouched since it was first introduced 22 years ago, Desperados sees a global, brand redesign roll out in the UK this March 2019. The new identity embodies the festivity, boldness and spontaneity of the brand, with its iconic agave symbol and bright brand colours dialled up to deliver increased visibility and stand out on shelves. The bottle design changes will also result in an overall reduction of over 18,000 tons of CO2...

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BROOKLYN BREWERY LAUNCHES DEFENDER IPA IN THE UK A bold IPA launching on UK shores for first time
Feb22

BROOKLYN BREWERY LAUNCHES DEFENDER IPA IN THE UK A bold IPA launching on UK shores for first time

Brooklyn Brewery’s Defender IPA (ABV 5.5%) will be available in UK for the first time from the end of March. The golden IPA, which features notes of rounded bitter hops, juicy tropical fruit and an incredibly dry finish will be rolled out in draught and 330ml can format. Straight out of the imagination of Brooklyn’s brew-team, Defender IPA is the perfect beer for those looking for an original, full flavoured brew. Created around the...

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TWE CELEBRATES TRAILBLAZING WOMEN WITH EMBRAZEN WINES
Feb22

TWE CELEBRATES TRAILBLAZING WOMEN WITH EMBRAZEN WINES

  EMBRAZEN, Treasury Wine Estate’s (TWE) innovative wine brand that celebrates some of the 20th century’s greatest female trailblazers, is launching into the UK.   Bold, unapologetic and disruptive, the brand features TWE’s ground-breaking Augmented Reality (AR) technology on the labels and has been created to celebrate pioneering women throughout history.   The EMBRAZEN range, which includes a Red Blend and a Chardonnay,...

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ACCOLADE WINES LAUNCHES A WINE WITH SPIRIT
Feb22

ACCOLADE WINES LAUNCHES A WINE WITH SPIRIT

  Accolade Wines, the UK’s number one wine company, has announced the launch of a new rosé wine and gin fusion under the umbrella of its second largest brand, Echo Falls. The new style joins the best-selling portfolio of wine, fruit fusions and vodka in response to the boom in gin popularity, which is growing at 47.6%[1]. Echo Falls spirit fusion is made by blending the brand’s highly popular rosé wine with a gin infusion and...

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VK reveal a bold new visual identity for their best-selling mixed pack
Feb18

VK reveal a bold new visual identity for their best-selling mixed pack

The fastest growing traditional RTD in the UK’s off-trade[1] VK, is taking its best-selling mixed pack to the next level by revamping the design. The disruptive, colourful new look will add to shelf stand out and modernise the existing pack. The pack will also now include the newest flavour, VK Watermelon, which was launched after a crowd sourcing campaign to find a new variant. VK Watermelon received 33,000[2] consumer votes and the...

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CARLSBERG UNVEILS NEW DANISH PILSNER IN PURSUIT OF BETTER
Feb14

CARLSBERG UNVEILS NEW DANISH PILSNER IN PURSUIT OF BETTER

Carlsberg UK has unveiled a new, better Carlsberg Danish Pilsner and accompanying ‘betterments’ that will improve the consumer drinking experience and minimise its environmental impact, as part of a bold strategy to revitalise its flagship beer in the UK.   New Carlsberg Danish Pilsner will be available in trade from 1 March, supported by a multi-million pound investment and new visual identity which aims to increase brand...

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