On trend cocktail brand All Shook Up today launches its newest flavour exclusively into Tesco; Flamingo Colada.
Sep21

On trend cocktail brand All Shook Up today launches its newest flavour exclusively into Tesco; Flamingo Colada.

All Shook Up cocktails launches its new flavour Flamingo Colada, hitting shelves this week. Flamingo Colada is a delicious, fruit flavoured twist on the classic Pina Colada. Available exclusively in 350 Tesco stores across the country the RTS can is a mix of natural coconut, grenadine and lime flavours shaken with white rum and fruit alcohol making for a taste that transports you to an exotic paradise.   Priced at £1.25, Flamingo...

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Innis & Gunn Lager Awarded Product of the Year
Sep13

Innis & Gunn Lager Awarded Product of the Year

Scottish craft brewer Innis & Gunn last night scooped the top prize in the BWS Product of the Year category in the inaugural CoOp/ScotMid Scottish Supplier Awards held at the Marriot Hotel in Glasgow on 12th September.  The craft brewer’s 10x440ml Innis & Gunn Lager pack impressed the judges as an exclusive launch in CoOp stores in Scotland, supported by a high profile integrated marketing campaign driving visibility and...

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Thatchers keeps its focus firmly on quality with £14m investment in a new cider mill
Sep10

Thatchers keeps its focus firmly on quality with £14m investment in a new cider mill

Thatchers Cider is to invest £14m into a new cider mill at its Somerset farm. With a record number of apples expected to make their way through the presses at Myrtle Farm this autumn, Thatchers has just submitted a planning application that if consented will see a new state of the art mill installed in 2019. “This investment is about our confidence in the cider market and in the future of world-class cidermaking here at Myrtle Farm,”...

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Magners To Give Fans a Taste of Big Apple  Promotion will see winners take a trip to New York for St Patrick’s Day
Sep05

Magners To Give Fans a Taste of Big Apple Promotion will see winners take a trip to New York for St Patrick’s Day

Magners Irish Cider has launched a new consumer promotion across the on and off trade, and on social, which will see 28 lucky winners whisked off to New York to experience one of the world’s biggest St Patrick’s Day celebrations.  The Magners ‘Big Apple’ promotion has a simple mechanic, meaning consumers can enter easily for their chance to win a once in a lifetime prize.  In the on-trade, participating outlets will receive a rate of...

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JAMESON BACK ON UK TV FOR THE FIRST TIME IN 7 YEARS
Sep04

JAMESON BACK ON UK TV FOR THE FIRST TIME IN 7 YEARS

  £1.2m investment to continue the brand’s mission to recruit a younger generation of Whiskey drinkers    Pernod Ricard UK has launched the first TV advertising campaign in seven years for its leading Irish Whiskey brand, Jameson. The premium spirits and wine business is throwing its number one Irish Whiskey into the spotlight with a high-impact, £1.2million campaign.   The 40 second advert created by TBWA Dublin will be aired...

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LEADING RTD, VK, ANNOUNCES NEW WATERMELON FLAVOUR AFTER MASSIVE DEMAND
Aug17

LEADING RTD, VK, ANNOUNCES NEW WATERMELON FLAVOUR AFTER MASSIVE DEMAND

The fastest growing traditional RTD in the UK’s off-trade[1], VK, today unveils its new VK flavour set to join the likes of Blue, Tropical Fruits and Orange & Passion Fruit. With a nationwide public search for a new flavour reaching over 6 million consumers across the summer – Watermelon beat the likes of Violet and Wild Fruits to be crowned the champ.    With more than 33,000 flavour suggestions once the competition opened...

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