SPAR taps in pale-rosé trend with new on-trend Méditerranée Rosé
Jun27

SPAR taps in pale-rosé trend with new on-trend Méditerranée Rosé

SPAR UK has unveiled a new on-trend Méditerranée Rosé, to tap into the booming trend for Provence-style rosé wines. This fresh, dry and floral rosé from the south of France will join SPAR’s Regional Selection range of wines this month (June), and is available now across selected SPAR stores. The wine targets a key gap in the market, as Provence-style rosé is currently seeing sales growth of 16.5%. Philippa Carr, Master of Wine at SPAR...

Read More
NEW WKD 44OML CANNED COCKTAILS
Jun20

NEW WKD 44OML CANNED COCKTAILS

WKD, the UK’s No.1 RTD brand1, is launching two new ready-to-serve cocktails in cans. Available in 440ml price-marked packs, WKD Venom and WKD Anti Venom are 6.5% ABV fuss-free pre-mixed cocktails inspired by the popular drinks of the same names available in clubs and bars. WKD has a long-held association with cocktails: both consumers and bar-staff have for many years mixed WKD with other products to create simple, fun cocktails....

Read More
NEW VK CAMPAIGN SORTS SUMMER FOR SHOPPERS WITH 20% OFF AT NEW LOOK
May24

NEW VK CAMPAIGN SORTS SUMMER FOR SHOPPERS WITH 20% OFF AT NEW LOOK

  New mixed pack listing in Tesco stores nationwide for leading RTD brand VK Summer campaign ‘VK Sorts Your Summer’ gives consumers 20% off at popular high street fashion retailer New Look in the VK mixed pack Campaign set to reach 30million consumers and is supported by Love Island stars Alex and Olivia Bowen   To celebrate a new listing in Tesco and reward loyal VK fans, the best performing traditional RTD in the UK’s...

Read More
ENTHUSE YOUR CUSTOMERS WITH NEW SMIRNOFF INFUSIONS
Apr18

ENTHUSE YOUR CUSTOMERS WITH NEW SMIRNOFF INFUSIONS

Smirnoff launches Smirnoff Infusions, a 23% ABV spirit drink, infused with real fruit essence and natural ingredients    SMIRNOFF, the UK’s number one vodka brand[2], has launched a new spirit drink, Smirnoff Infusions. Available across all channels now, the new spirit drink is made with Smirnoff No.21 Vodka, infused with real fruit essence and natural ingredients to produce two delicious flavour variants, Smirnoff Infusions Orange,...

Read More
Back to Earth with Badger
Apr18

Back to Earth with Badger

Badger Beer, brewed in Dorset since 1777, is launching its largest ever competition on 6 May. Back to Earth with Badger will take place in Badger’s Dorset heartland over the summer months and gives 54 people the opportunity to win a camping weekend with friends in a stunning bespoke Badger bell tent at one of Dorset’s six most picturesque camping sites.* Once selected, the 54 winners are also given a camping starter kit which includes...

Read More
SPAR Brand wine range wins GOLD at 2019 Wine Design Challenge
Apr17

SPAR Brand wine range wins GOLD at 2019 Wine Design Challenge

SPAR’s 60-strong own label wine range has further enhanced its reputation as a best-in-class offering after it received major endorsement at this year’s Drinks International Wine Design Challenge. The SPAR Brand wine offering won the gold medal and overall trophy for Best Repackaged Wine Design. Judges praised SPAR’s own label wine offering – comprising the Taste, Alphabet and Regional Selection ranges as being “very well...

Read More