ACCOLADE WINES GO ALCOHOL FREE IN LATEST HARDYS LAUNCH
Mar16

ACCOLADE WINES GO ALCOHOL FREE IN LATEST HARDYS LAUNCH

  Accolade Wines, the UK’s number one wine company, has launched a new Alcohol Free Chardonnay under its best-selling Hardys brand. Hardys, which has seen a 2.9% increase in sales[1], is the number one UK wine brand and is broadening its offer in response to increasing demand for low or no alcohol alternatives that offer an authentic, sophisticated wine experience. It is the brand’s first no alcohol style.   With 19.9%[2]...

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OLD MOUT UNVEILS THE EXOTIC TASTE YOU’VE BEEN PIN(E)ING FOR WITH THE LAUNCH OF ITS NEW PINEAPPLE & RASPBERRY CIDER
Feb26

OLD MOUT UNVEILS THE EXOTIC TASTE YOU’VE BEEN PIN(E)ING FOR WITH THE LAUNCH OF ITS NEW PINEAPPLE & RASPBERRY CIDER

    New Zealand-born cider Old Mout has given an exotic twist to a much-loved berry, with Pineapple & Raspberry the latest addition to its range Exotic flavours within the Premium Flavoured Cider category grew by 20% last year, with Old Mout driving this trajectory[1] Naturally fruity and refreshing in taste, Old Mout’s NEW Pineapple & Raspberry variant performed exceptionally well in consumer taste tests – receiving the...

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DESPERADOS DIALS UP THE PARTY WITH ITS NEW BRAND REDESIGN
Feb22

DESPERADOS DIALS UP THE PARTY WITH ITS NEW BRAND REDESIGN

Untouched since it was first introduced 22 years ago, Desperados sees a global, brand redesign roll out in the UK this March 2019. The new identity embodies the festivity, boldness and spontaneity of the brand, with its iconic agave symbol and bright brand colours dialled up to deliver increased visibility and stand out on shelves. The bottle design changes will also result in an overall reduction of over 18,000 tons of CO2...

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BROOKLYN BREWERY LAUNCHES DEFENDER IPA IN THE UK A bold IPA launching on UK shores for first time
Feb22

BROOKLYN BREWERY LAUNCHES DEFENDER IPA IN THE UK A bold IPA launching on UK shores for first time

Brooklyn Brewery’s Defender IPA (ABV 5.5%) will be available in UK for the first time from the end of March. The golden IPA, which features notes of rounded bitter hops, juicy tropical fruit and an incredibly dry finish will be rolled out in draught and 330ml can format. Straight out of the imagination of Brooklyn’s brew-team, Defender IPA is the perfect beer for those looking for an original, full flavoured brew. Created around the...

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TWE CELEBRATES TRAILBLAZING WOMEN WITH EMBRAZEN WINES
Feb22

TWE CELEBRATES TRAILBLAZING WOMEN WITH EMBRAZEN WINES

  EMBRAZEN, Treasury Wine Estate’s (TWE) innovative wine brand that celebrates some of the 20th century’s greatest female trailblazers, is launching into the UK.   Bold, unapologetic and disruptive, the brand features TWE’s ground-breaking Augmented Reality (AR) technology on the labels and has been created to celebrate pioneering women throughout history.   The EMBRAZEN range, which includes a Red Blend and a Chardonnay,...

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ACCOLADE WINES LAUNCHES A WINE WITH SPIRIT
Feb22

ACCOLADE WINES LAUNCHES A WINE WITH SPIRIT

  Accolade Wines, the UK’s number one wine company, has announced the launch of a new rosé wine and gin fusion under the umbrella of its second largest brand, Echo Falls. The new style joins the best-selling portfolio of wine, fruit fusions and vodka in response to the boom in gin popularity, which is growing at 47.6%[1]. Echo Falls spirit fusion is made by blending the brand’s highly popular rosé wine with a gin infusion and...

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