Cadbury Heroes is adding two consumer favourites to their unique mix in April, as well as a fresh new look, to offer shoppers even more variety to enjoy in sharing chocolate. New additions Dinky Decker and Crunchie Bits will join the existing range, which includes Twirl, Wispa, Eclair, Fudge, Caramel, Cadbury Dairy Milk Chunk and Creme Egg.

The popular sharing chocolate brand, now worth £80M[i], is also unveiling a new pack design which puts the brand ethos at the heart of the pack to encourage consumers to “share good times”.


Crunchie and Double Decker are already top-selling shopper favourites[ii] as single bars, so the new members of the Cadbury Heroes range are set to drive additional sales of boxes, pouches and tubs for retailers. As the first change to the Cadbury Heroes mix since Wispa was introduced in 2014, the updated range will generate consumer excitement and stand-out on shelf.


Aislinn Campbell, brand manager for all-year-round gifting at Mondelēz International comments, “We’re really excited to shake up the iconic Cadbury Heroes range with a bold new design and two additions in the form of Dinky Decker and Crunchie Bits. We know how well-loved these chocolate bars are already so retailers should expect the new-look range to drive stand-out on shelf and additional sales for retailers within sharing chocolate.”


No chocolates have been removed from the existing Cadbury Heroes range, with Dinky Decker and Crunchie Bits available in Cadbury Heroes packs now.


Retailers will also be able to find advice on how to boost sharing confectionery sales further on

[i] Nielsen Answers Total Coverage 17 WE 29.12.18

[ii] Nielsen Answers Total Coverage 17 WE 29.12.18

Author: kimbarnard

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