BRITVIC SET TO SPARKLE IN THE WATER CATEGORY WITH AQUA LIBRA INFUSED SPARKLING WATERS
With health being a major focus for many consumers, Britvic Soft Drinks has announced the launch of a new range of infused sparkling waters, offering feel-good sparkle that tastes good. Made simply with sparkling water infused with fruity flavours, Aqua Libra offers a drink that is crisp, clean and unsweetened.
The new Aqua Libra range is available in a premium 330ml can format in three flavours – Raspberry & Apple, Tangerine and Grapefruit & Pineapple – all of which contain no added sugar, sweeteners or artificial flavourings, meaning it falls below the sugar levy threshold. At under three calories per can, this product range offers health-conscious consumers the perfect solution for a refreshing uplift. The contemporary pack design reinforces its ‘feel-good’ positioning and this, combined with its convenient, on-the-go, can format offers strong chiller standout and gives cues of refreshment, sophistication and simplicity.
Ideal for partnering with food, Aqua Libra was initially launched exclusively into Boots in October 2017 and has been on sale in 550 of its stores, and included in its meal deal offer, with branded shelf barkers to increase stand out on shelf and in-store sampling activity. Aqua Libra is now being rolled out more widely to selected retail partners.
Trystan Farnworth, Commercial Director, Convenience & Impulse at Britvic, commented on the launch: “Across many categories in food and drink, we now often see smaller entrants re-setting category rules with products that are both tasty and healthy. Aqua Libra has purposely been designed by a small entrepreneurial team within Britvic and there is a lot of excitement surrounding this launch’s potential, particularly considering the recent introduction of the Sugar Levy. In Soft Drinks, Aqua Libra is the perfect choice for those who often prioritise health, but want bubbles with taste without the sugary sweetness of other soft drinks.
“With huge growth opportunities expected for the booming water plus category, which is currently worth £82m, as health remains high on the agenda for so many consumers now and in years to come, stocking a range of innovative waters such as Aqua Libra presents retailers with a great way to tap into the health trend and drive sales.”
The brand will be rolling out to select retail partners throughout the year. Visit www.aqualibra.com for details of the latest stockists.
 Nielsen Scantrack, Total Coverage, Value Sales MAT, 17.02.18.