BIG NIGHTS IN REMAIN A BIG OPPORTUNITY FOR ICE CREAM
Research carried out by Mars Ice Cream has revealed that the trend for entertaining friends and family at home continues to thrive, with a third of UK consumers stating that they entertain at home more than they did ten years ago.
In fact, three quarters (71%) of consumers plan to entertain friends and family at home during the next month. And one in three (37%) 18-34 years, are planning to entertain at home weekly over the next six months.
75% of respondents would offer ice cream as a dessert to their guests. One in three said that they always keep ice cream at home for impromptu entertaining – second only to crisps, nuts, dips and cheese.
With so much choice on offer in the freezer aisle, there is a clear winner when it comes to ice cream for entertaining. Sixty-eight per cent of hosts opt for ice cream sharing tubs, with one in three (36%) preferring to serve ice cream on a stick and one in five (22%) an ice cream bar.
When it comes to selecting ice cream to share with friends and family, seventy per cent look for great taste, followed by great quality (51%), value for money (38%) and recognised brands (24%).
Michelle Frost, general manager at Mars Ice Cream says: “It’s great to see that ice cream continues to dominate as a top choice for Big Nights In and home entertaining. The survey also revealed that two thirds of respondents always keep ice cream in the freezer, demonstrating its place as a household staple.”
*The research for Mars Ice Cream was carried out by Mortar London in May 2018. Sample: 2,000 UK Adults.