Big Bear Confectionery gears up for XXX Minty Balls roll out

Following a three-month trial in Poundland which saw sales outstrip all projections, this October will see Big Bear Confectionery roll out its new tongue-in-cheek XXX Minty Balls to retailers nationwide.

Combining the popular strong mint taste of XXX with a timeless mint imperial format, XXX Minty Balls offer a great alternative to chewing gum and are available in a handy travel pack, ideal for on-the-go and in-car consumption, as they’re designed to fit in car cup holders.

Andrew Ovens, marketing manager for Big Bear Confectionery, commented: “We recognised at concept that XXX Minty Balls would present real opportunities to drive sales by targeting the travel and commuter markets, but we’re overwhelmed by the positive reaction and sell through rate during the trial phase.

“Following the success of the trial with Poundland, we’re now ready to roll out XXX Minty Balls to independent retailers and mults nation-wide.”

Author: kimbarnard

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