BAKE IT BIG THIS CHRISTMAS WITH ARYZTA FOOD SOLUTIONS

Retailers can look forward to growing sales of in-store bakery this festive season with the new Christmas range from leading in-store bakery specialist, Aryzta Food Solutions.

The 15-strong line-up which comprises a variety of savoury and sweet options – both hot and cold – will be available from mid-October, with RRPs ranging from £0.50 to £3.50.

For 2018, shoppers will be able to enjoy the Gingerbread Muffin (RRP £1.25/125g), delicately spiced with ginger cinnamon and nutmeg, filled with a light vanilla treacle frosting and topped with icing sugar; the Mocha Muffin (RRP £1.25/115g), a moist coffee flavoured chocolate chip muffin with a smooth deep-fill coffee frosting and decorated with a mocha chocolate bean and icing sugar, and the Vegan Saag Aloo Lattice Slice (£1.50/170g), a new addition to the range generously filled potato & spinach slice, blended with aromatic herbs and spices to invoke the flavours of India, and enveloped in a puff pastry case.

The Fruit and Nut Loaf (RRP £2.25/550g) also joins the range with a new and improved recipe, having recently been awarded a 2018 Great Taste Award by the Guild of Fine Food. Made from traditional French flour, the loaf is packed with juicy sultanas, raisins and crunchy hazelnuts, lightly spiced with cinnamon and finished with three decorative cuts for an authentic look and flavour. Great Taste Award judges praised its “lovely crust” and “crispy texture”, calling it a “luxurious, beautifully baked artisan loaf.”

Background with golden blurred lights

“Christmas is a key time of year for the convenience sector, with plenty of opportunity for retailers to drive profit from in-store bakery and food-to-go at a time when consumers are looking to indulge,” says Mary Byrne, Retail Marketing Manager UK at Aryzta Food Solutions.

“In-store bakery shoppers already spend more than your average c-store customer, and shop more frequently, so a good range of freshly baked options is sure to appeal to those looking for a quick bite in between Christmas shopping!

“The reality is that, on average, an in-store bakery can generate an extra £51.04 per shopper per month. *1 We also know that 24% of in-store bakery shoppers make impulse purchases, which is higher than the convenience average of 14%*2 for those without an in-store bakery solution. A well-stocked post lunch offering of treats will drive additional sales of impulse and take-home products.

“Retailers should also make the most of counter top and floor standing units at this time of year to generate additional impulse sales.”

The full Christmas range is detailed below, including RRPs. Retailers interested in more information should phone 0845 437 9593 or email retail.ordersGB@aryzta.com.

 

PRODUCT

WEIGHT

CASE SIZE

RRP (£)

SWEET

Fruit and Nut Loaf

550g

18

£2.25

Parsnip, Honey & Orange Layer Cake

1.9kg

14

£2.00

Ginger Loaf Cake

704g

32

£1.50

Stollen Bundt Cake

1.6kg

14

£1.75

Gingerbread Muffin

125g

28

£1.25

Chocolate and Orange Flowerpot Muffin

125g

28

£1.25

Mocha Muffin

115g

30

£1.25

Luxury Shortcrust Mince Crown

68g

100

£0.50 or 4 for £1.75

Mini Mincemeat Pies

28g

72

£3.50 for 9 pack

Gluten Free Chocolate Brownie

1kg

12

£1.50

SAVOURY

Festive Sausage Roll

140g

50

£1.00

Festive Slice

160g

30

£1.75

Vegan Saag Aloo Lattice Slice

170g

40

£1.50

Cranberry Torsade

90g

70

£1.00

Linzer Biscuit

75g

16

£1.00

 

Sources:

*1: HIM Research and Consulting 2017

*2: HIM CTP 2017

Author: kimbarnard

Share This Post On