ROCKSTAR GEARS UP TO DRIVE ENERGY SALES WITH XBOX ON-PACK PROMOTION
Aug07

ROCKSTAR GEARS UP TO DRIVE ENERGY SALES WITH XBOX ON-PACK PROMOTION

Rockstar Energy Drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. The on-pack tie-up will launch in September and will run across Rockstar Original, Xdurance and Punched Guava variants (plain pack and 99p PMP) and the Can Collection will feature three original designs from UK-based illustrator Luke Preece.   “We’re so stoked to be...

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Ferrero set to see sales sparkle with £6.8m investment across its portfolio for Christmas 2019
Aug07

Ferrero set to see sales sparkle with £6.8m investment across its portfolio for Christmas 2019

Ferrero is spreading the festive cheer again this year, with seasonal NPD set to reinforce the portfolio as well as expand it into new categories and segments With a total portfolio-wide investment of £6.8m (confectionery and spreads), the company’s iconic brands will be unmissable in the lead up to Christmas, with activity spanning multiple channels.   Ferrero will be investing £6.8m (confectionery and spreads) this Christmas...

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FERRERO EXPANDS DIWALI CELEBRATION WITH TRADE COMPETITION & BESPOKE DIWALI KITS
Aug07

FERRERO EXPANDS DIWALI CELEBRATION WITH TRADE COMPETITION & BESPOKE DIWALI KITS

  Following tremendous Diwali shopper marketing success last year, Ferrero will be offering bespoke Diwali kits for Your Perfect Members to order on yourperfectstore.co.uk while stocks last This year, three lucky retailers who order the Diwali kits from yourperfectstoreoco.uk will be randomly selected to win a FSDU, complete with Ferrero Rocher stock worth £225 Ferrero’s award winning display units[1] were so impactful in-store...

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Thorntons revitalises Classic Collection with three core packs, a modern redesign and new flavours
Aug07

Thorntons revitalises Classic Collection with three core packs, a modern redesign and new flavours

  Drawing from Thorntons’ established heritage in chocolate craftsmanship, the new Classic Collection packaging has been designed to reflect the premium quality of the products inside Three core packs have been launched to deliver accessible prices to shoppers and provide them with a premium boxed chocolate for every gifting occasion The updated range will roll out from September Thorntons is significantly revamping its Classic...

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MILLIONS OF BRITS DON’T DRINK ANY WATER EACH DAY
Aug07

MILLIONS OF BRITS DON’T DRINK ANY WATER EACH DAY

Britvic collaborating with technology developer to revolutionise hydration monitoring   Over a third (34 per cent) of Brits confess to not drinking any water in a single day, according to a new study1.   Despite the recent heatwave and hottest July day on record, a shocking 62 per cent of people admit to not drinking the recommended daily allowance of 2.0L – 2.5L2 and a fifth (20 per cent) last drank a glass of water over a...

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