GENERAL MILLS LAUNCHES CONVENIENCE RETAILER PANEL AND INVESTS IN FIELD SALES TEAM
Food giant General Mills has brought together 11 of the UK’s top convenience retailers to help raise awareness of the importance of the Better for You Snacking category in the channel and has invested in its field sales team. Each of the 11 retailers has committed to work alongside General Mills to demystify the category that is seeing exponential growth (+8.5% YOY[1]). The manufacturer has three major brands within Better for You...
YOPLAIT TEAMS UP WITH DISNEY TO LAUNCH STAR WARS™ FRUBES RANGE
This summer, Yoplait has teamed up with Disney UK to launch a brand-new Star WarsTM Frubes range. The collaboration will see an on-pack competition giving shoppers the chance to win a trip to Orlando, Florida to visit Star Wars: Galaxy’s Edge, the all-new land at Walt Disney World Resort. Each tube and Frubes box will resemble a different coloured lightsaber giving kids the chance to be inspired by their favourite Jedi and battle it...
Quorn Launches New Food To Go range
Quorn has launched a delicious new range of sandwiches and wraps in partnership with leading Food To Go brand, Adelie Foods, to make it easier for shoppers to purchase convenient, healthy and sustainable meat-free options whilst on the move. The range includes four sandwiches and two wraps, containing a variety of Quorn fillings and will launch across the Out of Home Channel with a focus on Universities from August. The majority of...
ARYZTA CELEBRATES MULTIPLE AWARD TRIUMPH
ARYZTA Food Solutions, the in-store bakery specialist, is celebrating after scooping two ‘Great Taste’ awards for products in its convenience channel hot food-to-go range. The company has received recognition for the quality and flavour of its pastries and been awarded accreditations for both its Vegan Sausage Roll and Gyros Chicken Pide products. “We’re delighted to have been accredited by the internationally-recognised Great Taste...
GENERATE FRIGHTFULLY GOOD SALES WITH THE OTIS HALLOWEEN MUFFIN
Iconic American sweet bakery brand Otis is getting into the spirit of Halloween this Autumn, with the devilishly delicious limited edition Otis Halloween Muffin. Available from September – The Otis Halloween Muffin features a rich, chocolate muffin with a frightfully smooth vanilla cream, topped with a fun pumpkin-shaped decoration; all wrapped in a colourful Halloween-themed case, that’s sure to appeal to bakery fans hell bent on a...