MORE POWER TO YOUR SALES WITH NEW ROCKSTAR PERFORMANCE ENERGY
Barr Soft Drinks is tapping into growing consumer interest in energy with additional functional benefits with the launch of new Rockstar XD POWER. Available from early October and set to broaden the appeal of one of the UK’s leading big can flavoured energy brands, Rockstar XD POWER is available in two 500ml variants, Blue Raz and Hardcore Apple. The performance is delivered by 200mg of caffeine per can, complemented by...
BURTON’S BISCUIT COMPANY UNVEILS FESTIVE FIRST FOR JAMMIE DODGERS
In a festive first since the £21m (RSV*1) brand was launched over 50 years ago, Burton’s Biscuit Company is unveiling new, limited edition designs of its iconic Jammie Dodgers, one of the nation’s most popular children’s biscuit brands. The biscuits’ embossed ‘splat’ is making way for three seasonal designs – a stocking, a star and a Christmas tree – plus a festive-themed pack for maximum impact on-shelf. The Jammie...
ARYZTA BRINGS FESTIVE CHEER TO THE BAKERY FIXTURE
ARYZTA Food Solutions is enabling retailers to unwrap extra profits over the festive season with the launch of its Christmas sweet bakery and hot food-to-go range. The in-store bakery expert is launching a nine-strong seasonal range of sweet and savoury products, enabling retailers to tap into shoppers’ desire to treat themselves over the festive period with great-tasting products that provide a dash of indulgence. “The run...
YAASSS! DIET COKE LAUNCHES EIGHT NEW LIMITED-EDITION DESIGNS
Today, Coca-Cola European Partners is pleased to announce that Diet Coke has launched eight new limited-edition can designs, and It’s lit! Each of the fun new designs feature phrases people love to use to express themselves, and they are sure to leave fans saying I’m in when they hit shelves this month. Yaasss; it’s true. The No.1 sugar-free cola soft drink brand in GB[1] has released the new 330ml can designs so fans will have plenty...
BURTON’S BUILDS CAPABILITY WITH ACQUISITION OF PATERSON ARRAN
Burton’s Biscuit Co. is strengthening its capability and broadening its product portfolio with the acquisition of Paterson Arran, one of Scotland’s leading independent food companies. The acquisition introduces the Paterson’s shortbread brand into the Burton’s portfolio, along with leading foodservice biscuit and chutney brands, Brontë, Café Brontë and Arran Fine Foods. Nick Field, Burton’s Biscuit Co.’s CEO, said: “Paterson Arran is...