OTIS QUENCHES SHOPPERS THIRST FOR TASTY SWEET TREATS WITH LIMITED EDITION PINK LEMONADE MUFFIN
Iconic American sweet bakery brand Otis is quenching shoppers thirst for a delicious sweet treat this summer, with the limited edition Otis Pink Lemonade Muffin. The new muffin, available from mid-May, will feature a lemon muffin filled with a smooth raspberry & lemon curd filling, topped with delicate pink sugar crystals and decorated with an edible yellow straw; all wrapped up in a vibrant pink and white gingham muffin...
FERRERO IS OFFERING FREE MIXED CASES OF TIC TAC TO REINFORCE THE POWER OF ITS CORE RANGE
Tic Tac is offering valued members of its retailer hub – www.yourperfectstore.co.uk – the chance to win a FREE mixed case of Tic Tac, to reinforce the benefits of stocking the core range of flavours Each case will include the four core flavours (Fresh Mint, Lime & Orange, Intense Mint and Strawberry Fields) and point of sale material to help position the packs optimally in-store To bring its summer music promotion to life...
KP SNACKS RELAUNCHES KP NUTS, SUPPORTED BY £1.3m CAMPAIGN
KP Nuts unveils a brand-new look and feel, with a new stand up pack structure and reseal closure, across nine hero products Range relaunch and redesign will be supported by a £1.3m media spend KP Snacks has unveiled a redesign for one of its flagship brands, KP Nuts; unveiling a brand-new look and feel as well as a new pack structure for maximum shelf stand-out and better customer experience. The new packs, which will be...
TANGO LAUNCHES £1.2M MARKETING CAMPAIGN TO SUPPORT ITS SUGAR-FREE RANGE
Britvic is rolling out a brand-new marketing campaign to support its sugar-free Tango range. Titled ‘Sticky situation? Time to Tango’, the £1.2m campaign aims to portray humorous, awkward situations to drive awareness and relevance within the 16 – 24 year-old market and ultimately help drive further sales for retailers. The two creatives, one for TV and the other for cinema, will see the first introduction of the Tanguru,...
Lucozade Sport brings home summer sales with new Lionesses packs
Lucozade Sport is unveiling striking special-edition bottles as part of their partnership with the England Lionesses ahead of their big summer of football. The new designs are part of Lucozade Sport’s campaign which includes TV, digital, social, outdoor and in-store activity to help retailers make the most of this significant sporting opportunity. Available from the 20th May across the brand’s Orange and Raspberry 500ml and...