Trade Communication – it just has to get personal
A FACS Report © Trade Communication – it just has to get personal The simplicity of “yester year” has left the market: Back in the day “They all read trade magazines don’t they?, Just send out a press release with some images and place some adverts, JOB DONE!” If that doesn’t work we have lots of reps on the road for a sales push” I am afraid they don’t and sales resource has been cut to the bone and sales agencies used only...
Wholesaling is dead – long live logistics with added value!
Wholesaling is dead – long live logistics with added value! A FACS Report © It really is no wonder as the rapid change in the structure of the retail sector takes hold that the traditional wholesaler is feeling the fall out! However the very nature of what’s happened has more than just a few implications for anyone left who plays in this sector! After all we are only just seeing the first stages of this change. The Grocery giants...
There are not 46,000 buyers in the forecourt and c-store sector
It’s incredible that some suppliers still refer to this market as the “independent sector” when in reality it’s now far from independent and the future looks even less likely to warrant this classification. No supplier should have an independent strategy for sales, trade marketing or communication instead they need a targeted approach in recognition of the massive shift in decision making and the...
What’s happening to our nation of shopkeepers?
What’s happening to our nation of shopkeepers? A FACS Report © Just how high street retailers are struggling seems to be in the news on a daily basis, more liquidations, more job losses, rents and rates too high, online retailers winning share! All of which has served to overshadow the revolution in the convenience market and the number of small format retailers that have been lost. There is growth in “Convenience...
FACS launches the SHOP-Check report:
Nearly all shop development advice comes from the wholesale supply chain but they are limited to the programmes that they can offer. Just where do retailers get truly independent and impartial advice from? “FACS Marketing Services has been providing support for both retailers and suppliers in the Forecourt & Convenience store sector since 1994, we are not affiliated to any wholesale service or symbol brand” explains Managing...