Nisa and Dobbies launch new partnership
Nisa Retail has announced it has signed a deal with leading UK garden centre chain Dobbies to support the specialist retailer’s new Foodhall strategy across 35 of its stores. The decision to join forces with Nisa was driven by Dobbies desire to develop its Foodhall offer. Customers can still expect to find unique, premium quality ‘foodie’ items in the Dobbies Foodhalls, but now a wide range of everyday groceries will be provided by...
Lucozade Energy helps retailers get set for summer with new pack refresh across flavours range
Lucozade Energy, the UK’s number one energy brand[i], is getting summer-ready with an exciting and modern new pack refresh across its flavours range. The modern new look will create more consistency across the Lucozade Energy flavours range, giving it a unified look that will drive further stand-out and appeal on shelf. The new packs will start to become available for retailers to stock from now. Previous packaging changes on...
KICK-START YOUR BREAKFAST SALES WITH NEW FLAVOURS FROM QUAKER
Quaker is expanding its oats range in line with changing consumer tastes with the introduction of two new tasty flavours; Vanilla Bean & Blueberry and Almond Butter & Pomegranate. The latest additions meet increasing shopper demand for new flavours at breakfast time and will help retailers drive sales. Available from March, the on-trend flavours are being launched to make oats more exciting to consumers. The range will also...
NEW CAPRI-SUN ADVERTISING CAMPAIGN CELEBRATES THE BRAND’S ‘FILTER FREE’ CREDENTIALS
Coca-Cola European Partners (CCEP) has unveiled a new advertising campaign for Capri-Sun original to highlight that the brand contains no preservatives, colours or artificial sweeteners, making it a great-tasting option for parents buying a juice drink for the whole family. The campaign follows Capri-Sun original’s 50% reduction in sugar, which took place in 2018. The new advert sees the return of the brand mascot ‘Sunny’ posing for...
EMBASSY LOOKS TO THE FUTURE WITH NEW PRICE POINT
Embassy is one of Imperial’s most renowned factory-made cigarette (FMC) brands, enjoying over a century of success in market. In order to meet the evolving needs of adult smoking consumers the brand has been repositioned from its traditional home in the Premium price sector to the more popular Economy price sector. Tom Gully, Brand Planning Manager, comments: “Embassy has been one of Imperial’s most enduring and recognisable FMC...