Shoppers keep a close eye on Christmas as lockdowns return
The latest grocery market share figures from Kantar show take-home sales rose by 9.3% during the 12 weeks to 1 November 2020. Despite a variety of restrictions coming into force across the country, there was no significant spike in demand in the most recent four weeks as sales increased by a similar 9.4%. Total Till Roll – Consumer Spend 12 weeks to 03 Nov 2019 Share 12 weeks to 01 Nov 2020 Share Change £m...
The Corona virus opportunity
It’s a time of global crisis but it’s also delivering the opportunity to reflect! With meetings cancelled, a massive increase in home working and a potential lock down coming it releases more “thinking” time. When did you ever have this much time to review what you do and why you do it? Whilst there appears no shortage of people “dishing out” advice, this dreadful situation will pass and its companies who have the right...
Trade Communication – it just has to get personal
A FACS Report © Trade Communication – it just has to get personal The simplicity of “yester year” has left the market: Back in the day “They all read trade magazines don’t they?, Just send out a press release with some images and place some adverts, JOB DONE!” If that doesn’t work we have lots of reps on the road for a sales push” I am afraid they don’t and sales resource has been cut to the bone and sales agencies used only...
Wholesaling is dead – long live logistics with added value!
Wholesaling is dead – long live logistics with added value! A FACS Report © It really is no wonder as the rapid change in the structure of the retail sector takes hold that the traditional wholesaler is feeling the fall out! However the very nature of what’s happened has more than just a few implications for anyone left who plays in this sector! After all we are only just seeing the first stages of this change. The Grocery giants...
There are not 46,000 buyers in the forecourt and c-store sector
It’s incredible that some suppliers still refer to this market as the “independent sector” when in reality it’s now far from independent and the future looks even less likely to warrant this classification. No supplier should have an independent strategy for sales, trade marketing or communication instead they need a targeted approach in recognition of the massive shift in decision making and the...