Aryzta Food Solutions is helping shoppers to fall in love with the in-store bakery fixture during the month of love, with a brand new limited edition Valentine’s Doughnut.

The I ♥ U doughnut, a traditional jam doughnut in a cute love heart shape, is filled with mixed fruit jam and delicately dusted with a light powder finish, resulting in a delightfully desirable sweet treat.

Perfect served on its own, on-the-go, or as part of an incremental deal alongside a hot drink; retailers can use the innovative doughnut to drive serious profits in the lead up to Valentine’s Day and beyond, with profit margins of up to 43%.


The I ♥ U doughnuts are supplied frozen, in cases of 60 and can be ready to enjoy in just 90 minutes, helping minimise costly wastage.


“Research shows that 42% of in-store bakery shoppers buy due to ‘temptation’*, with sweet treat and limited edition products such as the new I ♥ U doughnut enabling retailers to entice shoppers and increase basket spend,” says Mary Byrne, Trade Marketing Manager – Retail at Aryzta Food Solutions.


Aryzta Food Solutions provides retailers with an opportunity to drive bakery sales with a range of thaw & serve and bake-off products, including individually wrapped cookies, biscuits and cake bars.


“In convenience, in-store bakery shoppers spend more than average and shop more frequently. Offering customers a range of freshly-baked cakes and biscuits is a simple, cost effective way for convenience retailers to attract new shoppers – and increase basket spend,” says Byrne.


Aryzta offers a range of solutions to cater to a variety of stores, no matter what their size or staffing levels, making in-store bakery achievable for retailers across the board. In addition, Aryzta Food Solutions provides a wide range of display units, including counter top units for entry level stockists. Comprehensive in-store training is also offered along with an array of eye-catching point of sale.


A POS pack is available for retailers to download to support the launch of the Valentine’s I ♥ U Doughnut, including posters and barkers.



* HIM! CTP 2017


For more information, call 0845 437 9593 or email us at





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Author: kimbarnard

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