1,000 more Co-op own brand lines available to Nisa and Costcutter retailers
Nisa has announced that from April 2019 it will roll out approximately 1,000 further Co-op own brand products across fresh and ambient, bringing the total number available to Nisa and Costcutter Supermarkets Group (CSG) retailers to almost 2,000 – more than 80% of the Co-op range.
The extended range, which includes award winning products and ranges that have driven growth in Co-op, will be rolled out on a category-by-category basis throughout April and will help retailers meet the changing shopping missions of today’s consumer.
Customers are buying little and often, with a meal for tonight becoming a more frequent motivator for visiting a convenience store than ever before and people are looking more toward quality own-brand products which deliver great value.
To aid retailers in meeting the needs of their customers, both Nisa and CSG, working closely with Co-op colleagues, have created guides which demonstrate the optimum and credible range of own brand products to stock based on their store size. The guides outline which products will enable them to maximise the Co-op own brand potential for their business.
“We absolutely delighted to be able to make these additional lines available to our partners,” said Nisa CEO Ken Towle. “A quality own brand range is of strategic importance for the modern convenience store as the customers shopping mission changes. Through this extended range we are giving our partners the opportunity to compete and capitalise on the sales driving potential of the Co-op’s award winning own brand range.”
“Co-op Own Brand products have been enormously popular with our retailers and their shoppers,” said Darcy Willson-Rymer, CEO of CSG. “By more than doubling the range available through this launch phase, we are providing fantastic opportunities for our retailers to drive additional footfall and basket spend while also enjoying some great margins. We look forward to showcasing these new products to our retailers at our Expo on March 28th.”
Both Nisa and CSG will be introducing the extended range at their forthcoming trade exhibitions on the 2nd and 3rd April, and 28th March respectively, with the lines available to order from 1st April. Nisa will showcase the Co-op own brand range in its fully merchandised 4,000sq.ft exhibition store demonstrating the optimum range benefits available to retailers. CSG will be showcasing high margin and top selling lines at its Expo.