YOUNG’S EXTENDS MARKET LEADING GASTRO RANGE WITH NEW, HIGH IN OMEGA 3 SIGNATURE BREADED PRODUCTS

Young’s Seafood, the UK’s number one fish and seafood company[1], is giving consumers an even wider choice of indulgent midweek meals by launching two exciting new products fromYoung’s Gastro – the nation’s favourite premium fish brand[2].

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The new range features two Gastro Signature Breaded Fish products – succulent fish fillets, high in Omega 3, wrapped in a deliciously light flavoured crumb:

  • Gastro Breaded Fish in Lemon & Pepper (300g) – two fish fillets bursting with flavour with a tangy lemon and pepper crust
  • Gastro Sweet Chilli Crumb (300g) – two fish fillets with the perfect balance between a spicy and sweet coating

 

Yvonne Adam, Marketing Director of Young’s Seafood, said: “Our Gastro Signature Breaded range not only adds appeal to new frozen shoppers with the introduction of a new format, it also taps into shoppers growing interest in the benefits of Omega 3.”

 

The introduction of the two new variants follows Young’s Gastro range hitting record sales[3] figures this month.

 

[1] Kantar Data to 28th January 2017

[2] £64.5M. IRI data to 4th February 2018

[3] Young’s Gastro achieved a new record in the last 52 weeks to 4th February 2018 with sales of £64.5M. IRI data to 4th February

Author: kimbarnard

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