YAZOO VANILLA GETS A SHAKE-OVER!

YAZOO, the UK’s leading milk drink brand has given its much-loved vanilla recipe a shake-up. The new vanilla flavour is bursting with natural flavours and ingredients making it taste even better. Available now to wholesalers and retailers, the entire range of YAZOO milk drinks feature only natural flavours making it the perfect on-the-go drink for busy 400ml Van (002)families.

Taste is the number one reason shoppers purchase flavoured milk, and that’s why YAZOO is ensuring the new vanilla recipe exceeds expectations. Offering an authentic vanilla taste, retailers should update their chiller cabinet to ensure they have the new offering in stock.

In addition, all YAZOO milk drinks will now feature Energy Intake Icons on the front of the pack as well as an updated nutrition table, highlighting reference intake per portion. YAZOO has taken the positive step to include this on all products, to ensure shoppers have easy access to the information they need when making a purchase.

Richard Duplock, Marketing Manager at FrieslandCampina says, “With more and more households interested in the nutritional breakdown of their food and drink, we wanted to update our packaging to show people exactly what’s in a bottle of YAZOO. Milk drinks are an excellent source of calcium and Vitamin B2.

“It’s also really helpful for retailers looking to demonstrate their product knowledge and make recommendations to their customers.

“We’re also very excited about the new Vanilla recipe, and have already received excellent feedback in taste tests. It’s going to be a busy Summer for YAZOO.”

Author: kimbarnard

Share This Post On