WHITLEY NEILL CONTINUES ITS STIRLING PERFORMANCE WITH THE ADDITION OF BLOOD ORANGE GIN AND RASPBERRY GIN TO ITS RANGE

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Continuing to build momentum on a year that has seen it become the third largest premium gin in the grocery channel[1], award-winning Whitley Neill has followed its thirst for innovation by extending its premium gin range, with the addition of two more expressions – a zesty Blood Orange Gin and luscious Raspberry Gin.

Harnessing the iconic scents of Sicily, the new Blood Orange Gin follows on from the success of Whitley Neill’s Blood Orange Vodka and offers a refreshing, intense orange aroma, followed by a hint of liquorice and lastly coriander, for a smooth finish that effortlessly balances citrus with spice.

The Raspberry Gin celebrates the flavoursome fruit of the British countryside and delivers an invigorating tartness from Scottish raspberries, complemented perfectly by undertones of liquorice and coriander, for a well-rounded finish.

The latest releases are the embodiment of the Neill family’s legacy of experimenting with exceptional flavours, sourced from all over the world in order to make the most distinctive and intriguing spirits.

From January 2018, the new editions will be launched in Morrisons stores across the country, which represents a major milestone in the evolution of Whitley Neill. The grocery giant has seen consistent and increased demand for the brand across its estate, and now becomes the first major supermarket to list the entire range, which includes the Original Handcrafted Dry Gin, Quince Gin, Rhubarb & Ginger Gin, and a Blood Orange Vodka.

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Whitley Neill’s Blood Orange Gin and Raspberry Gin are packaged in vibrant glass-bottles, with the bright orange and red glass respectively reflecting the hero ingredients. Bottled at 43% ABV, both are available in a 70cl format*. Wholesalers, including HB Clark and LWC, will stock the Blood Orange Gin, and Matthew Clark will stock the Raspberry variant. Both SKUs will also be available in 5cl formats through select stockists, with an RRP of £3.

Leanne Ware, Senior Marketing Manager for Whitley Neill, commented: “Market data from across the on and off trade tells us there is still a large number of consumers entering the top of the funnel, discovering classic gins and beginning their journey of experimentation. As a result, the market for flavour innovation remains strong and Whitley Neill is positioned perfectly to capitalise on this, particularly with an increased presence in major retailers, such as Morrisons.

 “To further expand our portfolio based on consumer demand is testament to the quality of the product, the brand’s heritage and craftsmanship behind every bottle that’s produced. Moreover, flavours that provide inspiration to the on-trade, particularly the growing cocktail culture, as well as which remain relevant in every season, is a big factor in our rise up the ranks.”

 

To discover more, visit www.whitleyneill.com

 

[1] AC Nielsen data dated 02.12.17

Author: kimbarnard

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