Wall’s Pastry campaign comes to an end as local community is supported

Following Wall’s Pastry’s national search to find a community project most in need of a financial boost, a popular welsh community café’s dreams have become a reality.

Little Lounge Play Café, of Pontypridd, Wales, fought off hundreds of nominations from across the United Kingdom to win a lucrative regeneration project, fully funded by the sausage roll makers, as part of its Helping Hand campaign.

Katie Hadley cuts the ribbon with Wall's Pastry's Michael Holton

Over a three month period, the ‘Helping Hand’ campaign looked for communities up and down the UK to submit details of an area of their society that deserved a makeover and makes a real difference to the community.

Little Lounge Play Café, which provides affordable healthy food for both young and old and is a popular part of the Pontypridd area, received nominations and a panel of judges deliberated at length to select it as the winner.

Following the decision a team of handy helpers were deployed to create a sensory garden over a five-day period resulting in the project being officially declared open this week.

Michael Holton, brand and marketing manager for Wall’s Pastry said: “We received a huge amount of nominations from around the UK and it wasn’t an easy decision to make as all were worthy in their own right but the café plays a key part in the Pontypridd community and we could see how much it benefits the area, making a real difference to the residents.

“It’s a group run by locals for locals and we were proud to offer support to get their plans over the line, making their dreams a reality, transforming a disused car park into a sensory garden, a safe haven for all to enjoy.”

“As a brand we’re always looking to support the majority and the communities in which we operate and so the Helping Hand campaign seemed like the perfect way to offer something back and make a real difference to an area that has a strong standing and improves the lives of so many.”  

Wall’s Pastry acquired the support of Cardiff-based Alfresco Landscape & Garden which transformed into its team of ‘handy helpers’ to carry out the project over the five-day period.

Little Lounge Play Cafe won Wall's Pastry's search for the nations community project most in need of a Helping Hand

Katie Hadley who runs Little Lounge Play Café said of the Helping Hand win: “It was truly overwhelming to find out that we had won a national scheme and that such a big organisation thought to come and support a little group like us.

“We couldn’t achieve something like this on our own and the new sensory garden means there is so much for the children to now see, smell, feel, look at and play with and it is encouraging to know that it will not only benefit the children but the parents and carers who visit too.

“The support we’ve received locally has been phenomenal and being recognised for this award will really propel us forward and will be a real boost to the local community!”

Pontypridd resident Sarah Herniman, who regularly attends the cafe, nominated the community hub to transform the sparse piece of land into an outside area where children can safely play in the summer and into the winter and received herself £500 from Wall’s Pastry.

For more information on the Wall’s Pastry Helping Hand campaign visit www.wallshelpinghand.co.uk.

Author: kimbarnard

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