WALKERS INTRODUCES FUN SHARING POPPABLES RANGE ENCOURAGING UK SHOPPERS TO ‘TASTE THE POPPABILITIES’
Walkers, the nation’s favourite crisp brand, is introducing a new ‘pop’-osition to shoppers with the arrival of Poppables, a spherical, potato snack. Available from the end of May, the light and airy snack is flavoured inside and out for the ultimate taste experience, already a huge success in the US.
With an increasing number of households looking for sharing snacks for ‘big nights in’, the sharing snack segment is experiencing impressive growth. Building on the success of the already well-established Mix Ups and Bugles brands in driving incremental sales in this segment, with its fun to eat shape the Walkers’ Poppables range is well-placed to continue driving this trend and looks set to be the next hit sharing snack brand.
Kate Charman, Brand Manager at PepsiCo, comments: “We are seeing strong growth from the sharing segment and anticipate the launch of Poppables driving growth through a fun, new shaped snack, perfect for the ‘big night in’ occasion. With a strong performance already demonstrated in the US, we look forward to mirroring that success in the UK. We anticipate the brand engaging shoppers with its flavour-packed fun shape as we aim to drive additional traffic, and ultimately purchases, at the sharing fixture.”
Poppables is available in a variety of flavours including Sweet Chilli, Cheddar Cheese and BBQ Ribs. The full range is available as a 110g sharing bag and the Sweet Chilli variant can be purchased in a 60g pack and single-serve 25g format, perfect for consumers on the move.
Based on total UK sales data, Walkers were the best-selling crisps brand as recorded by Nielsen (52 week data to 18.11.17)
 Kantar Kantar Worldpanel Usage | IH/ CO 52 w/e Rolling Data March 2017 Kantar Worldpanel Usage | IH/ , BCG analysis on Pepsico Demand Spaces survey, June 16