WALKERS INTRODUCES FUN SHARING POPPABLES RANGE ENCOURAGING UK SHOPPERS TO ‘TASTE THE POPPABILITIES’

Walkers, the nation’s favourite crisp brand[1], is introducing a new ‘pop’-osition to shoppers with the arrival of Poppables, a spherical, potato snack. Available from the end of May, the light and airy snack is flavoured inside and out for the ultimate taste experience, already a huge success in the US.

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With an increasing number of households looking for sharing snacks for ‘big nights in’[2], the sharing snack segment is experiencing impressive growth. Building on the success of the already well-established Mix Ups and Bugles brands in driving incremental sales in this segment, with its fun to eat shape the Walkers’ Poppables range is well-placed to continue driving this trend and looks set to be the next hit sharing snack brand.

Kate Charman, Brand Manager at PepsiCo, comments: “We are seeing strong growth from the sharing segment and anticipate the launch of Poppables driving growth through a fun, new shaped snack, perfect for the ‘big night in’ occasion. With a strong performance already demonstrated in the US, we look forward to mirroring that success in the UK. We anticipate the brand engaging shoppers with its flavour-packed fun shape as we aim to drive additional traffic, and ultimately purchases, at the sharing fixture.”

Poppables is available in a variety of flavours including Sweet Chilli, Cheddar Cheese and BBQ Ribs. The full range is available as a 110g sharing bag and the Sweet Chilli variant can be purchased in a 60g pack and single-serve 25g format, perfect for consumers on the move.

 

[1]Based on total UK sales data, Walkers were the best-selling crisps brand as recorded by Nielsen (52 week data to 18.11.17)

[2] Kantar Kantar Worldpanel Usage | IH/ CO 52 w/e Rolling Data March 2017 Kantar Worldpanel Usage | IH/ , BCG analysis on Pepsico Demand Spaces survey, June 16

Author: kimbarnard

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