UNWRAP GINSTERS FESTIVE LIMITED EDITIONS AND GROW SALES
The UK’s number one savoury pastry brand,Ginsters , has launched its ever popular festive range. The range will include two festive limited edition sandwiches and a festive limited edition pasty. Ginsters’ consumers love the festive editions and the launch is sure to drive incremental sales for retailers.
Two of Ginsters most successful limited edition sandwiches will feature in the line-up; firstly the Festive Edition Christmas Cracker which is a classic mix of turkey breast, sausage, stuffing and bacon with cranberry chutney which retails at £3.50 and the Festive Edition Cranberry, Wensleydale and Bacon which is a combination of crumbled Wensleydale cheese, cranberry, seasoned mayonnaise and sweetcure smoke flavoured bacon on malted grain bread, retailing at £3.00.
A firm favourite, the Ginsters Festive Edition Turkey & Bacon Pasty features eye-catching packaging, resembling a tasty present. The pasty contains 100% British turkey and maple smoked cured bacon with cranberries, potato and onion in a creamy sauce made with Westcountry double cream, wrapped in light puff pastry and retails at £2.10.
Kate Brown, Brand Manager at Ginsters said:
‘’Our consumers tell us they look forward to the launch of our festive line up every year. The festive Limited Editions are some of our most successful lines, delivering a high rate of sale so retailers should take advantage by stocking the products to boost their winter sales.’’
Ginsters’ festive range will benefit from eye-catching POS support and are available nationwide.
 IRI and Industry Data w/e 16.09.2017