UNLOCK SIGNIFICANT SCOTCH SALES WITH SPEYSIDE’S BEST KEPT SECRET: GLEN KEITH
Pernod Ricard UK is adding one of Speyside’s best kept secrets to its range of ‘Expertly Selected Whiskies’: Glen Keith, Distillery Edition. Creating smooth, distinctive Speyside high quality Malt Whisky for decades, Glen Keith has previously been reserved for use in premium blended whiskies and for rare cask releases. The Distillery Edition is the first Single Malt expression from the distillery to be made available at an accessible price.
The Glen Keith distillery perches on the Linn of Keith, a sparkling, free-flowing waterfall on the River Isla. It’s a historic spot, once the stronghold of the Ogilvies of Milton, a band of one of the most prominent ancient clans of Scotland. Distilled by Master Craftsmen and aged in the finest traditional oak casks, the new liquid is a smooth, distinctive single malt with a hint of fresh-picked orchard fruits and rich toffee notes.
James Middleton, Channel Director for Impulse at Pernod Ricard UK, comments: “The single malt market has been one of the most dynamic and profitable sectors of the spirits market in the last ten years and is at the forefront of a movement in consumer taste towards spirits with greater authenticity and substance. We’re incredibly excited to be able to offer a product in time for Christmas, which has not been widely available previously, as only rare Single Casks of Glen Keith have been sold before.”
Glen Keith is one of six Scotch Whiskies Pernod Ricard UK is urging retailers to stock-up on this Christmas. Middleton, continues: “Christmas is the perfect time of year to drive purchases of Scotch whisky, with sales increasing 68% in the eight weeks ahead of the big day. Malt Whisky, in particular, experienced a strong uplift of 90% last year. As shoppers look to trade up and select the perfect gift, the fact that this is the first-time Glen Keith has been available at an affordable price makes it the perfect gift this Christmas.”
Available across the off-trade from October 2017, Glen Keith has an ABV of 40% and an RRP of £30. The packaging features a distinctive illustration of the distillery, conveying its strong back history and sense of place. The gold signifiers and clear glass bottle emphasise Glen Keith as a premium and distinctive newcomer to the Single Malts category; available in 6 x 70cl cases.
Source: All sources: AC Nielsen Scantrack Total Coverage, Total Impulse 17.07.17