Two new rogues join the gang as 19 Crimes unveils “Chard” and “The Uprising”
19 Crimes launches its first white wine as well as rum barrel-aged wine as the brand looks to capitalise on big sales and distribution gains
Award-winning Millennial wine brand 19 Crimes, is launching two new wines into the market to continue its impressive sales momentum.
19 Crimes “Chard” is the first white wine in the range, while “The Uprising”, which pays homage to the 1808 Rum Rebellion, is a red blend which has been aged in rum barrels.
The “Chard” answers Millennial demand for white wine – while 77% of Male Millennials drink red wine, 79% also drink white wine, and currently only 20% of Male Millennial SKUs on the shelves of UK retail are white wines.
Meanwhile there is growing taste amongst millennial drinkers for barrel-aged drinks – both in craft beer and wine. “The Uprising” absolutely answers the call for this – offering a wine that is aged for 30 days in French oak rum barrels.
Kirstie McCosh, Marketing Director, Europe at brand owner Treasury Wine Estates, said: “We are delighted to welcome these two new rouges to the gang. 19 Crimes “Chard” and “The Uprising” further honour the history made by the thousands of British men and women who were punished by transportation to Australia, and the culture they built.
“It is great to be able to satisfy customer demand for a white wine – given the thirst that Male Millennials have for white wines. Meanwhile with “The Uprising” we are tapping into the growing consumer demand for barrel-aged wines.”
Both wines have already been listed by Asda and Ocado.
19 Crimes, which was launched in the UK in 2015 has been a huge success in UK retail. In the last year the brand has seen a 110% increase in value – from £1.8m to £3.2m. And its success looks set to continue with a new listing of the flagship Red Blend hitting the shelves in Tesco this month.