THE FAMOUS GROUSE LAUNCHES NEW RANGE OF EVERYDAY PREMIUM WHISKIES
The Famous Grouse Cask Series offers a unique take on an iconic blend
The Famous Grouse, the no 1 Blended Whisky in the UK, has today announced the launch of the Cask Series, a new range of ‘everyday premium’ whiskies.
Offering a new take on the iconic flavour of The Famous Grouse, the Cask Series aims to offer lovers of blended whisky an affordable way to enjoy new whisky styles which incorporates flavours imparted from specially selected oak casks.
Developed by The Famous Grouse’s Master Blender, Kirsteen Campbell, the Cask Series celebrates wood quality and the impact this has on whisky. The first in the series to be released is the Bourbon Cask, which will be followed by a number of whiskies aged in different cask types.
The Famous Grouse Bourbon Cask will feature all of the characteristic rounded and smooth flavours synonymous with the classic taste of the Famous Grouse and will be launching as an exclusive in Tesco on the 10th April 2018. RRP £19.
Available nationwide in over 600 stores, this unique edition will kick off the series with a premium liquid which has been blended using a high proportion of whisky matured in American Oak and first fill bourbon casks. As a result, the greater depth of caramel and vanilla flavours offers discerning drinkers an incredibly versatile whisky that is perfect enjoyed neat, with a dash of water or with ginger ale.
Kirsteen Campbell, Master Blender of The Famous Grouse, says: “The casks we use to mature the whisky are such an integral part of bringing the product to life. Each cask is unique and each brings something different to the spirit. For The Famous Grouse, we place such a lot of importance on the quality of our wood that we wanted to develop a range to really highlight and celebrate all that this adds to the whisky. The Cask Series is designed to showcase how different types of oak cask can influence flavour, delivering a range of wonderful flavours to appeal to a wide range of consumers.”
Chris Anderson, Head of Brands at Edrington-Beam Suntory Distribution UK Ltd, says: “The Famous Grouse is the biggest blended whisky brand in the UK and the launch of The Famous Grouse Cask Series allows us to offer drinkers a way to enjoy all the classic smooth, balanced flavours of The Famous Grouse with a twist. We know that our drinkers enjoy spending a little more to treat themselves to something special and the Cask Series offers a great way to enjoy an everyday reward for lovers of blended whisky.”
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