Texaco Supreme fuel relaunch to reach rest of the network
Following the successful relaunch of Supreme fuel across the North West, Yorkshire and the Midlands this year, Valero will be running their ‘Save 10p per litre on Supreme Fuel’ promotion across the remaining areas of their network.
On 11th September, the ‘Save 10p per litre on Supreme Fuel’ promotion will run across Wales, the South West and the South East for a period of six weeks. The promotion will run across 270 Texaco sites, and during this time customers buying Supreme fuel at participating sites will receive 10 Star Rewards points per litre – the equivalent to a 10p per litre saving.
Regional radio and digital activity will again support the campaign, which encourages customers to ‘treat your car to Supreme’. The messaging was developed following research conducted by Valero showed that many drivers have deep affection for their cars – they want to look after their car by treating it to the best fuel available.
The relaunch has proved highly successful in helping to grow volume, with many sites seeing significant levels of growth. Rachael Hockmeyer, whose site Hockmeyer Motors in Sleaford took part in the most recent round of the promotion, said, “The promotion helped volumes of both Supreme grades jump by over 20 percent during June and July and we’re delighted to see that volumes have remained high during August also”.
Andrew Cox, Valero’s director sales and marketing, commented, “It’s great that the Supreme relaunch will soon have reached the whole of the network. The regional approach gave us the opportunity to test and learn before roll out and created a lot of interest from retailers. We are delighted with the increased Supreme fuel sales generated, as are our retailers.”