Nestlé Confectionery’s flagship brand KITKAT has announced the latest product to join its popular KITKAT Chunky range, and it’s inspired by a much-loved dessert – the New York cheesecake!

 Chunky Cheesecake

The KITKAT CHUNKY New York Cheesecake launch forms part of the brand’s strategy to excite consumers by rotating new flavours each year. Last year’s variant, KITKAT Chunky Cookie Dough, was the No.1 chocolate singles launch in 2016[1], proving consumers love to try new flavours from the brand. This year’s launch has all the credentials to be yet another smash hit.


The new bar will be available across the market from 18th September and has the same RRP as a milk chocolate KITKAT Chunky (RRP 65p).


Each bar has the perfect balance of the taste of sweet vanilla and tanginess you would expect from a New York cheesecake dessert. This flavour is on-trend and aims to bring new consumers into the brand and category.


The launch will be supported by a £1.2 million media campaign, which is expected to be seen by over 40 million people. This will include poster advertising featuring many sitings outside of CTNs, as well as Social Media including Facebook, Twitter and even a dedicated Snapchat lens.


Once in store the eye-catching pack design will ensure KITKAT Chunky New York Cheesecake stands out on-shelf and is certain to capture shoppers’ attention.



[1]IRI extended snack outlets value sales data to 52 w/e 31st Dec 2016, KITKAT Chunky Cookie Dough single, confectionery new product launches.

Author: kimbarnard

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