SPAR’s Shop & Win returns with digital innovation and 60th anniversary theme
On the back of its huge popularity, SPAR’s multi award-winning footfall driving campaign Shop & Win is back this summer with new digital innovation, even bigger prizes, and stunning pop-art imagery to tie in with SPAR UK’s 60th anniversary.
Shop & Win has received an array of achievements in the past, winning a number of industry awards since its launch. This summer the campaign is back running alongside SPAR’s new 60th anniversary in-store deals event, of which Shop & Win is amplifying as well as giving customers the chance to win a massive £60,000 worth of prizes, as well as a massive £10,000 grand prize.
All this activity will tie in with SPAR’s 60th anniversary campaign, which kicks off on 15 June and runs until 16 August. This event will see nine weeks of fantastic deals run on iconic brands, to help drive sales and footfall into stores.
Shop & Win will include two elements. The first being an interactive ‘Virtual Scratch Card’, which offers shoppers instant prizes by uploading an image of their receipt, and then scratching and matching three diamond symbols.
The second key element is the opportunity for a customer to win £10,000. This innovative personalisation element is SPAR’s biggest ever cash prize draw. The more times shoppers shop in SPAR, the more chances they will be offered to enter the grand prize via their own personal online scoreboard.
Customers can buy any product in SPAR stores and follow the steps on the responsive website to be in with a chance of winning fantastic daily prizes, including an iPad mini and Bose headphones, and gain more entries into the grand prize draw.
Shop & Win will support SPAR’s 60th anniversary deals campaign running over nine weeks of the summer. The 60th deals will include a variety of products at excellent promotional prices. A host of iconic, pop art themed in-store PoS, including posters and barkers will support the campaign and 60th anniversary activity.
The 2017 campaign also includes the SPAR Sixty Selfie competition. Shop & Win winners are also in with the chance to win a further £60 every day by taking a selfie with their winning product and uploading it onto Facebook.
This year’s SPAR has upped the media support for the summer campaign significantly and is backed by Facebook video and location adverts, canvass advertising and 30-second ads on DAB commercial radio.
Laura McNally, SPAR UK Marketing Controller, said: “We are extremely proud of the success of our Shop & Win campaign, which is down to the fantastic support we’ve had for it from our retailers. We’re really excited about the latest innovations we’re launching in this year’s activity.
“Since its launch in 2014, Shop & Win has generated more than 500,000 entries, brought in £3m in incremental sales and won 11 industry awards.
“Last year, Shop & Win supported our Summer of Sport campaign and achieved £1.5m worth of sales, more than 177,000 entries, a higher than average redemption rate of 32%,” she said.
“This year’s event will work extremely well with our 60th anniversary activity to be another great footfall driver for our retailers.”
Shop & Win will kick off on 15 June and run for nine weeks until 16 August.