SPAR-sponsored road cyclists join Tour de Yorkshire race!
SPAR UK is showing its commitment to promoting active lifestyles and healthy nutrition with its fantastic sports sponsorship in the UK and worldwide.
The latest in the symbol group’s exciting run of activity is SPAR International’s sponsorship of the UCI World Tour cycling team, Team Dimension Data.
The 2018 event is the premier men’s elite road cycling tour, comprising 37 cycling events around the world.
This includes joining the upcoming four-day long Tour de Yorkshire, where the cyclists will ride directly past at least nine SPAR UK stores in the county, with many other stores located close to the route, which are served by James Hall & Co., the SPAR wholesaler for the North of England.
There are four UK riders amongst the Dimension Data cycling team – Mark Cavendish, Steve Cummings, Scott Davies and Scott Thwaites. Scott Thwaites, who is from Yorkshire, visited the SPAR store in Pateley Bridge, Harrogate this week to lend his support to the sponsorship of the event.
This latest activity is a welcome addition to SPAR’s existing sponsorship of British Athletics, European Athletics as well as the Lancashire School Games. James Hall & Co, Marketing Manager, Tom Murphy said: “This latest cycling sponsorship shows the strength of SPAR both in the UK and worldwide to come together and support a global team. “With our stores at the heart of local communities across the country, we are passionate about community involvement, and supporting local events by actively taking part,” he said.