SPAR Brand revamps crisps & snacks line-up with brand new products and range redesigns
SPAR Brand is relaunching its crisps and snacks range with seven new lines and a fresh new design for the entire range.
An all-new range of party mix snacks and pretzels will join the SPAR Brand snacks portfolio, as well as two new impulse variants.
Sour Cream & Chive Party Mix, Salt & Black Pepper Party Mix and Salted Pretzels (PMP £1) are the new additions to SPAR Brand’s sharing bags, which are currently growing by 13%.
SPAR Brand’s premium hand cooked crisps have also been redesigned to highlight their top-tier quality. A new on-trend variant, Pulled Pork Hand Cooked Crisps, will replace the Salt & Vinegar variant.
SPAR Brand’s Lightly Salted Tortillas and Prawn Crackers have been redesigned too, to emphasise their position as meal components. Cool Tortillas will be replaced by SPAR Lightly Salted Tortilla Chips to reflect market trends.
Meanwhile, Nacho Cheese Bites and Sticky BBQ Rib Bites (PMP 39p) will join the SPAR Brand impulse snacks range, to capitalise on the trend for American-style flavours.
Cath McIlwham, SPAR UK Head of Brand, said: “In line with trends in the current market, we have expanded our sharing and impulse crisps range, creating a great incremental sales opportunity for our retailers.
“Our new party mix range will meet shoppers’ demand for more adult snacks, and capitalize on the trend for pretzels, which are forecast to see fast growth.
“To stick to our commitment to being a responsible retailer, we have removed 2.9 tonnes of salt from the range, while keeping the same great taste,” she said.
The new range will roll out to SPAR stores from this month, backed by marketing support including PoS, SPAR Radio, social media and digital activity.